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Fishing Gear Icon: How the Zebco 33 Changed the World

The brainchild of a Texas watchmaker became the first fishing reel of countless anglers.

Colin Moore

Best New Fishing Reels from ICAST 2021

Here are the latest spinning and baitcasting reels unveiled at the iconic fishing show in

Game & Fish Staff

Light & Tough: Abu Garcia Zenon Rods and Spinning Reels

New high-performance fishing rods and reels are the lightest made by the company.

Game & Fish Staff

Tackle Test 2021: Best New Spinning Reels Reviewed

Which reels earned Editor's Choice and Great Buy recognitions in our annual gear reviews?

Dr. Todd A. Kuhn

Tackle Test 2021: Best New Baitcasting Reels Reviewed

Game & Fish's annual fishing gear reviews put 13 new baitcasters to the test.

Dr. Todd A. Kuhn

Fishing Gear Review Rewind: Look Back at Best Baitcasters of '20

With Tackle Test 2021 baitcasting reviews coming soon (May 7), we review last year's winners.

Dr. Todd A. Kuhn

Tackle Spring Fishing With These Great New Gear Items

Here's the lowdown on top new rods, reels, baits and other gear to get your season started

Game & Fish Staff

Iconic Fishing Brand Zebco Acquired by Rather Outdoors

The company has been making fishing rods, reels, accessories since 1949.

Game & Fish Staff

What You Need to Know About Gear Ratio

You can improve a lure's effectiveness with the right reel speed.

David Johnson

New Hard-Core Hardwater Fishing Gear

Make your ice-fishing time more productive with these new gear items.

Drew Warden

Bass Blazers: The Right Gear for Speedy Retrieves

When reel speed is critical, you have lots of choices. Here are 3.

Ken Duke

New Rods and Reels for Inshore Fishing—ICAST 2020

Ergonomics, attractive prices, highlight new lineup of inshore rods and reels.

Game & Fish Staff

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