Yamamoto Unveils 'Game-Changer' with Yama Craw Soft-Plastic Lure

Game changing is a common impact of new fishing lures released by Yamamoto Baits, which has changed bass fishing with its Senko soft-plastic worm. "Senko" is now the word used most often to describe soft-plastic stick baits, no matter the maker.

Filling a void in its lure lineup, Yamamoto has added a new soft-plastic lure that is another "game-changer," the company says. The Yama Craw—officially unveiled this week—is a soft-plastic crawfish bait that, like the Senko, can be rigged a variety of ways. The lure is constructed from Yamamoto's new "Mega Floater Formula," allowing for a softer plastic and a bait that floats. The action mimics the defensive posture of a crawfish.

"This is going to be a game-changer,” says Crispin Powley, VP of Fishing for GSM Outdoors. "I truly believe that because of its unique qualities and lifelike presentation, the Yama Craw is this best football jig trailer ever created." The 4-inch lure ($7.99 per pack of six) is available in 19 colors and on sale at retail outlets.

"Our new Yama Craw has the combination of size, shape, and action that makes it a winner in all types of water,” says Yamamoto pro Cody Meyer. "This bait is pro-tested, nature-inspired, and fish-approved." Find out more here