Thomas Will Wear It

Reel In The Outdoors host teams with life jackets awareness program

Joe Thomas will wear it, and warn others they should wear it. It being a life jacket.

Brookfield Renewable Energy Group announced a new strategic partnership with Thomas, veteran professional bass angler and Outdoor Channel series television host, to promote the Wear It! Campaign.

The Wear It! initiative raises public awareness about responsible and safe recreation on or near water, and the importance of wearing life jackets.

“Brookfield first collaborated with Joe in 2012 for its Fish with a Pro sweepstakes, part of the Wear It! Oswego campaign,” said Shannon Ames, Brookfield’s director of stakeholder relations. “Joe follows many of the same common-sense safe tips Brookfield encourages when he’s fishing or hunting. We believe through this partnership, Joe and Brookfield can effectively convey the importance of the Wear It! water safety campaign.”

“This is a tremendous opportunity to really help make a difference,” Thomas said. “Having fished professionally for close to 30 years I understand the importance of water safety, which starts simply by wearing a life jacket.”

The 2013 season of Thomas’ Outdoor Channel series Stihl’s Reel in the Outdoors begins in July, and will feature special public service announcements made possible by Brookfield. The PSAs will remind viewers to always wear a life jacket when recreating on and around the water. In addition,Thomas will also make personal appearances at select Brookfield hydroelectric generating facilities in 2013 and 2014 to promote the Wear It! initiative.

Brookfield Renewable Energy Group operates the renewable generation and power utility portfolios for Brookfield Asset Management, a global alternative asset manager with over $175 billion of assets under management. Brookfield Renewable’s 2,200 employees have responsibility for over 200 generation facilities and 28,000 miles of transmission and distribution in the United States, Canada and Latin America. As a global leader in clean energy, Brookfield’s portfolio totals over 5,900 megawatts of installed capacity, primarily hydroelectric, powering over three million average homes each year in 12 power markets across Canada, the US and Brazil. For more information on our publicly traded entity, Brookfield Renewable Energy Partners, please visit

Stihl’s Reel in the Outdoors with Joe Thomas airs nationally on Outdoor Channel Friday mornings at 10am, Saturday mornings at 7:30am and Saturday afternoons at 3pm (all times eastern). The series is set to premier Friday and Saturday, July 5 and 6, 2013. For more information visit

Stihl’s Reel in the Outdoors Show Page

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