July 06, 2015
Don't miss a second of the adrenaline-pumping action during the Realtree Hunting Camp, a three hour block of non-stop hunting programming featuring Realtree's Monster Bucks, Tuesday nights from 8-11 p.m. ET/PT on Sportsman Channel.
Mention the word "Realtree" and outdoors people the world over will instantly think of camouflage clothing used by hunters for hunting. No big surprise there, given that Realtree has been the leader in hunting apparel for three decades now, outfitting millions of hunters in search of game large and small.
Yet, almost from its inception, Realtree has appealed to non-hunters, too, as reflected by the variety of products Realtree camo patterns have adorned over the years, everything from phones to vehicles to women's swimsuits.
So it should not be any big shock — though it is certainly newsworthy — that Realtree is expanding big into the outdoor "lifestyle" market, bringing the Realtree signature camo patterns to a wider variety of products than ever before.
"Really, we've been in the life-style business for many, many years," says Andrew Murray, creative director for Realtree Outdoors. "Over the years, we've had Realtree camo patterns on a wide variety of licensed products, everything from diaper covers to travel mugs--and even on caskets. From cradle to grave, literally!"
However, Murray notes, Realtree is definitely making more of a concerted effort now to bring more people into the Realtree lifestyle. Just look, for example, at 2015 Realtree Summer Look Book, 96 pages of clothing, footwear, bags, purses, and accessories, all sporting Realtree camo and/or logos.
As up-and-coming country singer Nate Hosie sings in his new song, "Here's to You," the Realtree life centers on small-town-and-country values, enjoying campfires and cook-outs with friends, a laid back lifestyle where a touch of camo complements the outdoor focus. Realtree hopes that the talented Hosie and his music will be yet another way to let people know about the all the great things the outdoors has to offer — all of us.
"We see Realtree lifestyle as a natural progression," says Dodd Clifton, marketing manager for Realtree Outdoors. "Obviously, the core market for Realtree clothing and camo has been the hunter, and for good reason. We've worked to develop patterns for nearly every type of hunting and for every game species possible, and we're always working on more versions and improvements to our camo patterns."
He adds, "At the same time, hunters have always wanted to bring their hunting and outdoors lifestyle and products into their non-hunting lives. Think of the hunter who wears his camo jacket to the gas station or grocery store. Myself, I have a Realtree camo wallet that I've used for years. People see the camo pattern and ask me if I hunt. That wallet's started a whole lot of conversations over the years!"
About five years ago, Murray notes, Realtree noticed that women's swimwear done in Realtree camo patterns was making a big, big splash on the Internet. In Web jargon, Google analytics went crazy. That got people's attention, in and out of the company, as it seemed to signal an interest in and acceptance of Realtree camo among the larger, non-hunting population.
At the same time, and right up to now, television shows like Duck Dynasty were introducing huge audiences to an outdoor-based life style. More than just introducing the lifestyle, Duck Dynasty and other television shows highlight the family connections found in outdoor activities, and how the outdoors can and does bring people together.
Many viewers of Duck Dynasty and similar productions likely have never hunted; it's likely that many never will hunt. Yet through this wider exposure, viewers are becoming more and more interested in an outdoors, Realtree kind of lifestyle. For them, camo is cool, just the thing for wearing for a relaxing day at poolside, by the barbeque grill or at the Little League field cheering on the youngsters.
In other words, as Realtree founder, CEO, and host of Realtree's NASCAR Outdoors on Outdoor Channel, Bill Jordan always likes to say, "Friends, Family and the Outdoors." It's a winning combination and one that Realtree and Realtree licensed products helps make even better.
Realtree licensed products include a wide variety of necklaces, pendants, rings and bangles, from the Titanium Buzz that utilizes the Realtree name, to the Realtree Antler and camo patterns adoring other items.
The Realtree Camo rings have been one of the top sellers on the Realtree Online Store
Perfect for wedding, engagement or even promise rings
The latest shoe from the Realtree Girl line, by Old Dominion, is the new Ms. Bobcat. Available this July in most shoe stores in the US.
Old Dominion creates shoes for the active, outdoor lifestyle in both the Realtree Girl brand and the Realtree brand.
This hiker wears a Realtree Tee, found at Wal-Mart, a Rockwell watch in Realtree Xtra, a Realtree MAX-1 bandana by FirstLite, and a Badlands pack.
A fine example of the mix-and-match that hikers, backpackers, trekkers, campers and hunters can use to take them far, far afield!
Functional outdoor comfort for men and women who embrace the outdoors lifestyle. The lady is sports a Realtree Girl Tee, her guy a Realtree Antler Tee and a Realtree logo meshback hat.
The Realtree Girl line of clothing is designed for the country and outdoor girl and woman.
Outdoors-minded people natural gravitate to fishing, and Realtree has us covered there, too — literally! This angler's wearing ten80 Realtree Xtra Green shorts — comfortable, flexible and perfect for any water activity — and a Realtree Green fishing shirt by Grey Matters, an new Realtree licensee helping to expand the men's line of clothing.
The angler to the rear sports an Academy private label shirt — lightweight and vented, with Realtree MAX-5 accents on it. Both Anglers don Costa Glasses, an important lifestyle partner of Realtree.
FXR is a new Realtree licensee and their Realtree gear has been selling out nearly as fast as it is made. They offer riding gear for men and women, for both dirt bikes and snow mobile riding.
Goggles by Spy optics and are offered in Realtree Xtra. The bike is by Kawasaki, a long-standing partner of Realtree.
Bags & Purses
The latest in the Realtree Girl line of bags, satchels and purses. Most of the purses are also conceal carry bags allowing you to carry a side arm in a hidden, easily accessible side pocket
Costa has been a big part of the Realtree Summer lifestyle campaign and is, of course, an iconic brand, especially for Southern water activities.
A wide variety of clothing options are available in the Realtree Girl line, including active wear, sports bras, and yoga pants.
The footwear, starting from left to right, is DC shoes Trase, Old Dominion Rain Boots and Women's Muck riding boots in Realtree APC.
She's wearing a Realtree Girl Flag short sleeve Tee. The puppy? A Realtree Dog collar and a Realtree APC pet carrier! Yes, even your pet can partake in the Realtree lifestyle.
Women's Country Living
Miss Mississippi USA 2015 Courtney Byrd, in a Realtree Girl Halter top by SPG, a Realtree Antler pendant by Titanium Buzz, and a Realtree Cowgirl hat by Duck Commander. Proving yet again that camo can be stylish and fashionable!
Miss Mississippi USA 2015 Courtney Byrd wearing a Realtree Girl Two piece bikini by BackFlips. Realtree Girl Swim wear represents one of the most successful product lines of any of the Realtree lifestyle products. They've actually doubled in sales over the last four years!
Seat covers are by SPG, and they offer a full line of car products and accessories. Clothing by Delta.