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NEW BOISE CABELA'S TO OPEN AUGUST 25, 2006

NEW BOISE CABELA'S TO OPEN AUGUST 25, 2006

(September 2006)

BOISE, Idaho -- Cabela's®, known as the World's Foremost Outfitter® of hunting, fishing and outdoor gear, will open its newest destination retail store in Boise, Idaho on Friday, August 25, 2006.

Cabela's stores are known as premier shopping and tourism destinations, drawing visitors from the local area and from hundreds of miles away. Up to one and a half million people are expected to visit the Boise store annually, making it one of the largest tourist attractions in the state.

The 132,000-square-foot, large-format superstore, Cabela's first in Idaho, is located in the Franklin Towne Plaza shopping center near the junction of I-184 and I-84 off the Franklin Road exit. Extraordinary in design and showcasing thousands of products from its world-famous catalog, a customer's average length of stay is a remarkable 3 ½ hours, with half of the visitors coming from outside of 100 miles.

Typically, the building of a Cabela's is a major impetus for additional area development such as hotels, restaurants and other travel-related services.

"We are thrilled that Boise will be Cabela's first location in Idaho, a world-renowned outdoor destination," said Dennis Highby, Cabela's president and CEO. "Idaho's natural resources and its many passionate hunters, anglers, campers and outdoor recreation enthusiasts living in the region and well as the many tourists it attracts from out of state, make the area a perfect fit for Cabela's."

The Boise, Idaho store will be built in Cabela's trademark style that evokes the feeling of the outdoors. Cabela's stores are known as top-notch educational and entertainment attractions.

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Equivalent to nearly three football fields in size, Cabela's is much more than a retail store and will provide unique attractions for every member of the family including:

€¢ Hundreds of animals in extensive museum-quality dioramas, including an African scene, which re-creates animals in action in their native habitats;

€¢ The Cabela's hallmark, two-story Conservation Mountain, complete with running waterfalls and stream, a trout pond and wild game displays in their distinctive habitats;

€¢ Huge 11,500-gallon, walk-through aquarium, stocked with freshwater fish, including those native to the region;

€¢ Hundreds of wild game trophies displayed in an exceptional showroom.

€¢ Other highlights include a laser arcade, furniture department, gun library, general store, fly fishing shop, bargain cave and gift shop.

Store manager Byron Wimmer will hire up to 200 employees to carry on the company's tradition of excellent customer service. Cabela's employees, most of whom are expected to come from Boise and the surrounding area, are famous for living the outdoor lifestyle and having intimate knowledge of outdoor products. Product offerings will include hunting, fishing, camping, hiking, boating and wildlife watching gear, as well as outdoor clothing and outdoors-styled gifts and furnishings (www.cabelas.com).

Store hours will be Monday — Saturday, 8:00 a.m. - 9:00 p.m., and 10 a.m. — 6 p.m. on Sunday. The store address is 8109 Franklin Rd., Boise, Idaho 83709.

Cabela's Incorporated (www.cabelas.com), headquartered in Sidney, Nebraska, is the nation's largest direct marketer and a leading specialty retailer of hunting, fishing, camping and related outdoor merchandise.

Cabela's Boise store will be the company's 16th retail location in a line of famous destination stores. The company this year will open retail stores in Glendale, Ariz.; Richfield, Wis.; and La Vista, Neb. Cabela's has announced plans to open stores in 2007 in Wheat Ridge, Colo.; East Hartford, Conn.; Adairsville, Ga.; Hoffman Estates, Ill.; Gonzales, La.; Hazelwood, Mo; Reno, Nev., and East Rutherford, N.J. A Montreal, Quebec, store is scheduled for early 2008.

Cabela's operates retail stores in Kansas City, Kan.; Dundee, Mich.; Rogers, Owatonna and East Grand Forks, Minn.; Sidney and Kearney, Neb.; Hamburg, Pa.; Mitchell, S.D.; Fort Worth and Buda, Texas; Lehi, Utah; Prairie du Chien, Wis.; and Wheeling, W.Va




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