Skip to main content

Richmond Campaign Targets Illegal Gun Purchases

NSSF, ATF, DOJ Emphasize 'Don't Lie for the Other Guy'

Richmond Campaign Targets Illegal Gun Purchases
(Photo courtesy of NSSF)

RICHMOND, Va. — As part of an ongoing national effort to help prevent illegal “straw” purchases of firearms, the National Shooting Sports Foundation (NSSF) and the Bureau of Alcohol, Tobacco, Firearms and Explosives (ATF) are reminding the Richmond public that stiff penalties are in place for individuals convicted of such unlawful purchases. The campaign is in its’ 20th year and is a cornerstone of the cooperative relationship of the firearm industry, law enforcement and retailers.

Billboard, radio, streaming audio and digital advertisements for the Don’t Lie for the Other Guy program have been purchased by NSSF in key locations throughout the region with the message: “Buy a gun for someone who can’t and buy yourself 10 years in jail. Don’t Lie for the Other Guy.”

The month-long public awareness campaign was officially launched today with a short program at Colonial Shooting Academy, in Richmond, Va. Present at the event were representatives of the ATF Washington, D.C. Field Division, the U.S. Attorney’s Office for the Easter District of Virginia and NSSF.

More than 3.2 million impressions will be delivered via billboards, digital, and social media advertising and 30-second radio spots airing on local stations and streaming audio services. Richmond was chosen for this special campaign by ATF. No taxpayer dollars are used. The program is funded in full by the firearms industry.


“As evidenced today, the firearms industry is proud of its longstanding cooperative relationship with the ATF and the entire law enforcement community by assisting them in their efforts to combat the criminal acquisition and misuse of firearms,” said NSSF Lawrence G. Keane, NSSF Senior Vice President and General Counsel.


“Don’t Lie” is a cooperative program ATF and NSSF, the trade association for the firearms and ammunition industry. The effort was developed more than two decades ago to raise public awareness about the seriousness of the crime of purchasing a firearm for someone who cannot legally do so. The program also helps ATF educate firearms retailers to be better prepared to deter potential straw purchases. The public campaign drives home the message that anyone attempting an illegal firearm purchase faces a stiff federal felony penalty of up to 10 years in jail or up to $250,000 in fines.

To legally purchase a firearm, a person must be able to pass an FBI National Instant Criminal Background Check and fully comply with state and local laws. When a criminal knows he cannot pass this check, he may try to induce a friend or other person to make the purchase on his behalf, which is known as a straw purchase and is a felony.

This public awareness campaign constitutes only part of the Don’t Lie for the Other Guy outreach effort. The full Don’t Lie for the Other Guy program, which also involves educating firearms retailers to better detect and prevent straw purchases, has been rolled out in major cities throughout the country. In the retailer segment, federal firearms licensees are provided a Don’t Lie for the Other Guy retailer kit containing a training video and informational brochure for storeowners and staff, as well as point-of-purchase displays aimed to deter illegal straw purchases.

Learn more about Don’t Lie for the Other Guy at www.dontlie.org.


GET THE NEWSLETTER Join the List and Never Miss a Thing.

Recommended Articles

See More Recommendations

Popular Videos

New for 2021: Excalibur Crossbow, BowTech Bows, TightSpot Quiver, Ripcord Rests, Black Gold Sights

New for 2021: Excalibur Crossbow, BowTech Bows, TightSpot Quiver, Ripcord Rests, Black Gold Sights

New for 2021 are several hunter-defined products, such as the Excalibur TwinStrike Crossbow, BowTech Solution and Solution SS Bows, TightSpot Pivot 2.5 Quiver, Ripcord Cage and Code Red X arrowrests, and Black Gold Pro FX and Pro Hunter HD sights.

New for 2021: Rage Broadhead, Nockturnal Nock, Carbon Express Arrows

New for 2021: Rage Broadhead, Nockturnal Nock, Carbon Express Arrows

New for 2021, here's a look at the new Rage Trypan NC, Nockturnal Shift Nock, Carbon Express Maxima RED Contour and D-Stroyer PileDRIVER arrows.

New for 2021: Mathews V3 27 & 31 Bows

New for 2021: Mathews V3 27 & 31 Bows

After a fall of testing new 2021 Mathews products on the road as he filmed new episodes for Bowhunter Magazine's television program, editor Curt Wells had an exciting visit with Mark Hayes, Mathews design engineer, as the pair looked at the new V3 27 and V3 31 bows.

A Bolt Action from Benelli?

A Bolt Action from Benelli?

We know what you're thinking: Isn't Benelli a shotgun company? Of course it is, but decades of shotgun manufacturing actually put Benelli in a unique position to redefine what a hunting rifle should be. Episode 1 reviews some company history to explain how this all came about.

See More Popular Videos

Trending Articles

More visible arrow flight to your intended target.New Archery Gear: Easton 6.5 Whiteout Carbon Arrows Bows

New Archery Gear: Easton 6.5 Whiteout Carbon Arrows

Game and Fish Staff - December 16, 2020

More visible arrow flight to your intended target.

The Havoc RS440 XERO, Havoc RS440 and Siege RS410 bring cutting-edge tech to your hunt.New for 2021 from TenPoint Crossbows Crossbows

New for 2021 from TenPoint Crossbows

Game and Fish Staff - December 29, 2020

The Havoc RS440 XERO, Havoc RS440 and Siege RS410 bring cutting-edge tech to your hunt.

The best jig fisherman are those that are always aware of what their jig is doing.4 Tips When Jig Fishing For Bass Bass

4 Tips When Jig Fishing For Bass

Chris Schneider - August 25, 2015

The best jig fisherman are those that are always aware of what their jig is doing.

These affordable designs are big on features, short on cash outlay — ATA Show.New Crossbows Under $600 for 2021 ATA Show

New Crossbows Under $600 for 2021

Lynn Burkhead - January 14, 2021

These affordable designs are big on features, short on cash outlay — ATA Show.

See More Trending Articles

More Conservation & Politics

Perspective from the National Shooting Sports Foundation.NSSF: Taking Stock of Record-Setting Year for Firearms Conservation & Politics

NSSF: Taking Stock of Record-Setting Year for Firearms

Joe Bartozzi - January 08, 2021

Perspective from the National Shooting Sports Foundation.

Decisions would be based on risk, not political whims, impact firearms industry and others.NSSF: Public Comment Urged on 'Fair Access to Financial Services' Rule Conservation & Politics

NSSF: Public Comment Urged on 'Fair Access to Financial Services' Rule

National Shooting Sports Foundation - December 22, 2020

Decisions would be based on risk, not political whims, impact firearms industry and others.

Featured by National Shooting Sports Foundation.NSSF Profile: Q&A With U.S. Sen. Steve Daines (R-Mont.) Conservation & Politics

NSSF Profile: Q&A With U.S. Sen. Steve Daines (R-Mont.)

National Shooting Sports Foundation - December 23, 2020

Featured by National Shooting Sports Foundation.

See More Conservation & Politics

Magazine Cover

GET THE MAGAZINE Subscribe & Save

Digital Now Included!

SUBSCRIBE NOW

Give a Gift   |   Subscriber Services

PREVIEW THIS MONTH'S ISSUE Arrow

Buy Digital Single Issues

Don't miss an issue.
Buy single digital issue for your phone or tablet.

Buy Single Digital Issue on the Game & Fish App

Other Magazines

Special Interest Magazines

See All Special Interest Magazines

GET THE NEWSLETTER Join the List and Never Miss a Thing.

Phone Icon

Get Digital Access.

All Game & Fish subscribers now have digital access to their magazine content. This means you have the option to read your magazine on most popular phones and tablets.

To get started, click the link below to visit mymagnow.com and learn how to access your digital magazine.

Get Digital Access

Not a Subscriber?
Subscribe Now