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Pure Fishing Announces Deal to Acquire Plano Synergy

The purchase is expected to close in April.

Pure Fishing Announces Deal to Acquire Plano Synergy

Pure Fishing, Inc., announced Monday that it has reached an agreement to purchase Plano Synergy Holdings, Inc. The purchase, which is expected to close in April, will include Plano’s 15 pre-eminent brands. Plano Synergy specializes in tackle storage, catch management, hunting accessories and archery.


"We are excited to welcome the iconic Plano and other brands into our industry-leading portfolio of Outdoor brands. These are storied brands within the fishing and hunting space that are beloved by outdoor enthusiasts worldwide and will perfectly complement our existing business,” Pure Fishing CEO Harlan Kent said in a news release.

This is the third purchase in two years for Pure Fishing under the ownership of private equity firm Sycamore Partners.

"Plano Synergy did not become the undisputed leader in storage solutions for anglers and hunters, nor did its hunting brands become the leader in performance solutions, without the hard work of an extremely talented team," Kent said. "The team has a proven record of success, and we look forward to welcoming them to the Pure Fishing family and building an even stronger company together."

Terms of the purchase have not been disclosed.

About Pure Fishing: Pure Fishing, Inc. is the leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia®, All Star®, Berkley®, Fenwick®, Fin-Nor®, Greys®, Hardy®, Hodgman®, Hooker, Johnson®, JRC®, Mitchell®, PENN®, Pflueger®, Sebile®, Shakespeare®, SpiderWire®, Stren®, Ugly Stik®, and Van Staal®.


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