Skip to main content

Pure Fishing Announces Deal to Acquire Plano Synergy

The purchase is expected to close in April.

Pure Fishing Announces Deal to Acquire Plano Synergy

Pure Fishing, Inc., announced Monday that it has reached an agreement to purchase Plano Synergy Holdings, Inc. The purchase, which is expected to close in April, will include Plano’s 15 pre-eminent brands. Plano Synergy specializes in tackle storage, catch management, hunting accessories and archery.

"We are excited to welcome the iconic Plano and other brands into our industry-leading portfolio of Outdoor brands. These are storied brands within the fishing and hunting space that are beloved by outdoor enthusiasts worldwide and will perfectly complement our existing business,” Pure Fishing CEO Harlan Kent said in a news release.

This is the third purchase in two years for Pure Fishing under the ownership of private equity firm Sycamore Partners.

"Plano Synergy did not become the undisputed leader in storage solutions for anglers and hunters, nor did its hunting brands become the leader in performance solutions, without the hard work of an extremely talented team," Kent said. "The team has a proven record of success, and we look forward to welcoming them to the Pure Fishing family and building an even stronger company together."

Terms of the purchase have not been disclosed.

About Pure Fishing: Pure Fishing, Inc. is the leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia®, All Star®, Berkley®, Fenwick®, Fin-Nor®, Greys®, Hardy®, Hodgman®, Hooker, Johnson®, JRC®, Mitchell®, PENN®, Pflueger®, Sebile®, Shakespeare®, SpiderWire®, Stren®, Ugly Stik®, and Van Staal®.

GET THE NEWSLETTER Join the List and Never Miss a Thing.

Recommended Articles

Recent Videos

Game & Fish Magazine Covers Print and Tablet Versions

GET THE MAGAZINE Subscribe & Save

Digital Now Included!


Give a Gift   |   Subscriber Services


Buy Digital Single Issues

Magazine App Logo

Don't miss an issue.
Buy single digital issue for your phone or tablet.

Buy Single Digital Issue on the Game & Fish App

Other Magazines

See All Other Magazines

Special Interest Magazines

See All Special Interest Magazines

GET THE NEWSLETTER Join the List and Never Miss a Thing.

Get the top Game & Fish stories delivered right to your inbox every week.

Phone Icon

Get Digital Access.

All Game & Fish subscribers now have digital access to their magazine content. This means you have the option to read your magazine on most popular phones and tablets.

To get started, click the link below to visit and learn how to access your digital magazine.

Get Digital Access

Not a Subscriber?
Subscribe Now

Enjoying What You're Reading?

Get a Full Year
of Guns & Ammo
& Digital Access.

Offer only for new subscribers.

Subscribe Now