Skip to main content

Outdoor Channel Holdings Acquires MyOutdoorTV.com

Outdoor Channel Holdings Acquires MyOutdoorTV.com

TEMECULA, Calif., Feb. 15, 2011 --

Outdoor Channel Holdings, Inc. (Nasdaq: OUTD) today announced the acquisition of MyOutdoorTV.com, a leading online provider of hunting, fishing and shooting content. The site, which has a dedicated library of more than 300 television shows and 8,400 online videos on the outdoor lifestyle, will join Outdoor Channel's digital network of web sites, including OutdoorChannel.com, Downrange.tv, Cascity.com, and Lake-link.com, to create one of the top online networks for outdoor enthusiasts. Terms of the transaction were not disclosed.

Launched in 2006, MyOutdoorTV.com offers a variety of long form programming in the hunting, shooting, fishing and conservation categories produced by legendary outdoor personalities, such as Bill Dance. It also features short form content, including more than 400 "how to" and gear reviews along with educational and wildlife refuge videos through its partnership with the U.S. Fish and Wildlife Service and over 35 state agencies. MyOutdoorTV.com has included Ford, Sprint, Cabela's, Evinrude, U.S. Army, and Arctic Cat among its advertisers. In 2009, its top performing year, MyOutdoorTV garnered a total of 1.4 million unique visits and 7.7 million page views.

"MyOutdoorTV is a well-recognized player in the digital outdoor space, and as a leading multiplatform provider of content for outdoor enthusiasts, adding MyOutdoorTV to Outdoor Channel's portfolio aggressively expands our digital footprint while also strengthening our online content library," said Tom Hornish, Chief Operating Officer, Outdoor Channel. "This acquisition combines two powerful outdoor content sites and continues our strategy of maximizing the ongoing appeal of the Outdoor Channel brand, celebrity power and our high quality cross platform programming for our viewers, producers and advertisers."

"Outdoor Channel's digital network is a trusted extension of our network brand that immediately resonates with millions of outdoor enthusiasts, including the 1.5 million visitors who come to OutdoorChannel.com each month," said Todd Merkow, President of Digital Media, Outdoor Channel. "Bringing MyOutdoorTV and its nearly 3,000 hours of video into the Outdoor Channel digital network gives us the size and scale to build further on our leadership position as the number one outdoor site among all outdoor media brands across multiple screens. This will give our advertising partners another popular online destination within our premier network of web sites."

OutdoorChannel.com serves as the anchor property in Outdoor Channel's digital network - a digital network that, according to comScore, attracted a total of 13 million unique visits, 73 million page views and 21 million visitors in 2010. In December 2010, Outdoor Channel's digital network ranked among the top 8 percent of all properties and web sites in comScore's sports category.

Chris Moise, former Founder and CEO and Dave Barton, Director of Programming at MyOutdoorTV have been working with the Outdoor Channel's digital team to aid with content acquisition and online partnerships. They will now be heavily focused on continuing the growth of MyOutdoorTV.

About Outdoor Channel Holdings, Inc.

Outdoor Channel Holdings, Inc. owns and operates Outdoor Channel, America's leader in outdoor TV, and Winnercomm Inc., an Emmy Award winning production and interactive company. Outdoor Channel offers programming that captures the excitement of hunting, fishing, shooting, off-road motorsports, adventure and the Western lifestyle and can be viewed on multiple platforms including high definition, video-on-demand, as well as on a dynamic broadband website. Winnercomm Inc. is one of America's leading and highest quality producers of live sporting events and sports series for cable and broadcast television. Winnercomm also owns and operates the patented Skycam and CableCam aerial camera systems which provide dramatic overhead camera angles for major sports events, including college and NFL football. For more information, please visit OutdoorChannel.com.




GET THE NEWSLETTER Join the List and Never Miss a Thing.

Recommended Articles

Recent Videos

Well-known for its illumination tools designed for first responders, hunters and anglers, Streamlight shifts to another ...
Fishing

Bass Crash Course: Bass Fishing in the Wind

Well-known for its illumination tools designed for first responders, hunters and anglers, Streamlight shifts to another ...
Hunting

She Kills The Biggest Bird of the Year

Well-known for its illumination tools designed for first responders, hunters and anglers, Streamlight shifts to another ...
Fishing

Bass Crash Course: Unlock the Patterns Squarebill Crankbaits

Well-known for its illumination tools designed for first responders, hunters and anglers, Streamlight shifts to another ...
Learn

Tips for Cooking Over an Open Fire

Well-known for its illumination tools designed for first responders, hunters and anglers, Streamlight shifts to another ...
Videos

How to Build the Perfect Campfire

Well-known for its illumination tools designed for first responders, hunters and anglers, Streamlight shifts to another ...
Hunting

First Morning: Father/Son Iowa Turkey Double

Well-known for its illumination tools designed for first responders, hunters and anglers, Streamlight shifts to another ...
Destinations

Shot the Same Bird! UP of Michigan Double Down

Well-known for its illumination tools designed for first responders, hunters and anglers, Streamlight shifts to another ...
Hunting

Work and Play: Merriam's Turkeys in Wyoming

Well-known for its illumination tools designed for first responders, hunters and anglers, Streamlight shifts to another ...
Gear

Winchester Waterfowl Loads

Well-known for its illumination tools designed for first responders, hunters and anglers, Streamlight shifts to another ...
Gear

Winchester .400 Legend

Well-known for its illumination tools designed for first responders, hunters and anglers, Streamlight shifts to another ...
Guns

Browning A5 in the Long Anticipated 20 gauge

Well-known for its illumination tools designed for first responders, hunters and anglers, Streamlight shifts to another ...
Guns

Streamlight SpeedLocker

Game & Fish Magazine Covers Print and Tablet Versions

GET THE MAGAZINE Subscribe & Save

Digital Now Included!

SUBSCRIBE NOW

Give a Gift   |   Subscriber Services

PREVIEW THIS MONTH'S ISSUE

Buy Digital Single Issues

Magazine App Logo

Don't miss an issue.
Buy single digital issue for your phone or tablet.

Buy Single Digital Issue on the Game & Fish App

Other Magazines

See All Other Magazines

Special Interest Magazines

See All Special Interest Magazines

GET THE NEWSLETTER Join the List and Never Miss a Thing.

Get the top Game & Fish stories delivered right to your inbox every week.

Phone Icon

Get Digital Access.

All Game & Fish subscribers now have digital access to their magazine content. This means you have the option to read your magazine on most popular phones and tablets.

To get started, click the link below to visit mymagnow.com and learn how to access your digital magazine.

Get Digital Access

Not a Subscriber?
Subscribe Now

Enjoying What You're Reading?

Get a Full Year
of Guns & Ammo
& Digital Access.

Offer only for new subscribers.

Subscribe Now