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Fresh New-for-2021 Fishing Lures from Berkley

See the Berkley swimbaits, jerkbaits, soft plastics and more from ICAST 2021 in Orlando (Videos).

It was a big performance for Berkley at ICAST 2021 in Orlando, with the unveilings of numerous new products, including Best of Show winner, the PowerBait Gilly soft-plastic swimbait.

Additionally, the Berkley Choppo Saltwater Series, a saltwater-ready version of the original freshwater Choppo, won ICAST’s Best of Category award for saltwater hard baits.


ICAST also gave Berkley (Pure Fishing) a chance to show off its new Stunna jerkbait, the lure that won Hank Cherry the 2021 Bassmaster Classic.

Game & Fish editors were given close-up looks at all that is new this year from Berkley. Here is a video roundup of what the iconic company is offering for 2021-22.


How to Work Berkley's Agent E Swimbait with Edwin Evers

In the above video, pro bass angler Edwin Evers highlights the features of the Agent E, including the innovative weed guard and embedded rattle.

The Agent E is the latest creation from Bassmaster Classic and MLF Bass Pro Tour Champion Edwin Evers. The bottom-dwelling Agent E swimbait has an ultra-low center of gravity and skids along the bottom to imitate lifelike bottom dwelling prey.

Berkley's Agent E Swimbait Facts

  • All NEW bait design by Bassmaster Classic and MLF Bass Pro Tour Champion Edwin Evers.
  • Fish this bait like a skirted bass jig or on a fast retrieve as a mid-water column swimbait.
  • Built in rattle provides that extra enticement for extra strikes.
  • Custom Edwin Evers designed hook-keeper sheds the nastiest grass and debris while easily collapsing to hook the slightest bites.
  • The side-to-side kicking action drives attention even at the slowest speeds as it skids, crawls, hops, and slides its way into the hardest to reach places.
  • Built tough with flavor-packed PowerBait material ensuring you have the chance to set the hook on every bite
  • Available in HD Tru Colors and standard injected colors.

Closer Look at Berkley's Award-Winning Gilly Soft-Plastic Lure

WATCH NOW: It's hard to find a more realistic bass-fishing bait than the ICAST 2021 Best of Show winner. Realistic action, looks and taste. With Berkley's Kevin Malone and Game & Fish's Adam Heggenstaller.

Japanese-influenced and Mike Iaconelli-designed, the Berkley PowerBait Gilly soft-plastic swimbait was a huge hit at ICAST 2021. If you didn’t know better, you might think you’re fishing with live bait.



Berkley’s PowerBait Gilly Facts

  • Pro-inspired design from Berkley pro Mike Iaconelli with heavy influence from Japanese designs and techniques
  • Remarkably lifelike shape, color and action
  • Hollow head section collapses easier with strikes and helps keep the bait oriented in an upright posture when swimming
  • Packed with Berkley’s famed PowerBait flavor so anglers have the chance to set the hook on every bite
  • Can be rigged weedless sideways as a Texas rig; or on a jig head, with a weighted swimbait hook, line-through stinger hook rig or on a drop shot
  • Available in HD Tru Colors and standard injected colors
  • Sizes: 90mm and 90mm HD • 110mm and 110mm HD • 130mm and 130mm HD
  • Package Count: 90mm –  4 • 110mm – 3 • 130mm – 2
  • Colors: HD Warmouth • HD Yellow Perch • HD Sunfish • HD Pumpkinseed • HD Bluegill • HD Crappie • Black Blue Fleck • Blue Shiner Gold • Ike’s Green Pumpkin Blue Flash • Green Pumpkin • Pumpkinseed • Watermelon Candy
  • MSRP: $6.49 Standard Colors/$7.49 HD Tru Colors
  • Available: September 2021

Classic Winner: Berkley's New Stunna Jerkbait

WATCH NOW: Developed with Bassmaster Classic winner Hank Cherry, the Berkley Stunna is a proven bass catcher. Pure Fishing's Kevin Malone shares details with Game & Fish's Adam Heggenstaller at ICAST 2021 in Orlando.

Born from Hank Cherry’s vast knowledge of jerkbait techniques and the unparalleled design expertise of the Berkley bait team, the Stunna has all the characteristics needed for a jerkbait to fool even the most-pressured and least-aggressive fish.

Berkley Stunna Jerkbait Facts

  • Designed in conjunction with back-to-back Bassmaster Classic champion and jerkbait expert Hank Cherry.
  • Excels when jerked, twitched or with sweep-and-pause retrieves
  • Maximum darting action with easy 180-degree head turns and side flash when fished aggressively or jerked
  • Natural, slow sink when paused to entice less-aggressive fish
  • Dual brass weight paired with tungsten weight transfer for maximum casting distance
  • Equipped with ultra-sharp, medium-shank EWG Fusion19 hooks
  • +1 model features a protruding billow to allow for increased dive depth
  • Twice the bill strength of other jerkbaits
  • Available July 2021

Stunna Sizes, Specs

Size: 112

  • Dive Depth: 3 to 6 feet
  • Weight: 1/2 ounce
  • Hook Size: 6
  • Sink Rate: 8 seconds per foot
  • MSRP: $14.99

Size: 112 + 1

  • Dive Depth: 6 to 10 feet
  • Weight: 1/2 ounce
  • Hook Size: 6
  • Sink Rate: 8 seconds per foot
  • MSRP: $14.99
  • Colors: Hankie Pankie • MF Tennessee Shad • Northern Lights • Perch • Phenom • Silver Dolla • Stunna Shad • Stone Cold • Stealth Shad • Table Rock • Black Gold • Blaze • Bronzeback • Shad Fillet

Berkley Choppo Saltwater Series

WATCH NOW: Adam Heggenstaller, Game & Fish Editorial Director, talks with Kevin Malone of Pure Fishing about the Berkey Choppo Saltwater Series.

Berkley brings its innovative freshwater series of topwater baits to the salt with the Saltwater Choppo Series. Made with saltwater-ready components for catching redfish, speckled sea trout, snook, and other inshore species.

Berkley Choppo Saltwater Series Facts

  • Enhanced propeller surface for maximum surface disturbance
  • Heavy-duty split rings
  • Upgraded with sharp, ultra-strong 3X Fusion19 hooks
  • Long-lasting anti-rust hook protection
  • Straight swimming at any speed
  • 24% higher hook break strength on averages versus leading competitors
  • Sizes: 105 (3/4 ounce) • 120 (1 ounce)
  • Hook Size: 2 (105) • 1 (120)
  • Colors: Black Chrome • Black Gold • Blue Bullet • Bone • Mangrove Minnow • Mullet • Pilchard • Pinfish • Pinky • Red Head
  • MSRP: $12.99-$14.99
  • Available: July 2021

Berkley Jigs with PowerBait Silicone Skirts

WATCH NOW: Adam Heggenstaller, Game & Fish Editorial Director, talks with Kevin Malone of Pure Fishing about new Berkey Jigs with PowerBait Silicone Skirts.

New Profiles in Berkley's PowerBait MaxScent Line of Soft-Plastics

WATCH NOW: Berkley pro Justin Lucas highlights the new Ned-rig and tube-bait offerings in the PowerBait MaxScent line of soft-plastic lures. With In-Fisherman's Thomas Allen at ICAST 2021 in Orlando.

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