December 22, 2020
When it comes to dedication, heritage and tradition, few outdoor pursuits come close to waterfowl hunting.
So, when Realtree decided to create the new Realtree Timber design, Bill Jordan and the design team met with some of the most legendary waterfowl hunters, industry icons, local experts and world-class guides to understand their vision for what makes an effective waterfowl camo.
They asked questions. They took notes. They tested and tested again until sure they had something truly special.
Built off the foundations of Realtree camouflage patterns, new Realtree Timber takes advantage of advances in technology and printing to create a revolutionary waterfowl pattern that is truly carved from the Delta so you can own the flyway.
"For me, camouflage is all about effectiveness," said Jordan, Realtree designer and president. "Blending into your surroundings and staying concealed from game is the bottom line. Of course, creating a pattern with accurate colors that print consistently and look great is important too.
"We make sure that our patterns are consistent on everything from boots to bows and everything else you need. New Realtree Timber does all these things. Plus it's a completely new camouflage concept. The pattern perfectly combines abstract design with realistic natural elements. We also created an incredibly erratic design for increased three-dimensional look and camouflage effectiveness. Its universal look will adapt to numerous hunting situations."
While built with duck hunters in mind, after its introduction Realtree Timber quickly became a huge success with other hunters who realized the pattern worked great while set up against trees for turkeys, while hunting from treestands for deer, and while stalking rocky western terrain for elk. The effectiveness and versatility of Realtree Timber has made it the go-to pattern for all of these pursuits and more.
Realtree is the world's leading camouflage designer, marketer, and licensor with over 2,000 licensees utilizing the Realtree camouflage brand. Thousands of outdoor and lifestyle products are available in Realtree camouflage patterns. In addition, Realtree is committed to supporting individuals and groups that work to ensure our outdoor heritage, the conservation of natural places, and the wildlife that resides there. Find Realtree on Facebook, Instagram, Twitter and at Realtree.com.