New Fishing Gear: Yamamoto Baits Introduces 'Ned Senko'

The soft-plastic lure company that changed bass fishing has a new-look bait for Ned Rigs.

Yamamoto Baits, makers of Senko soft-plastic baits, has introduced a 3-inch version called the "Ned Senko," designed with the look and feel of the legendary original, but updated for the popular finesse rig.

The new bait uses Yamamoto’s "Mega Floater Formula" to make it stand up on a Ned jig head, or any jig head, making it a perfect choice for Ned-rigging. Original Senkos are not buoyant.

The original, which can be fished a variety of ways from whacky to Texas rigs, has had such an impact on bass fishing that similar baits made by dozens of other companies are commonly referred to as "senkos." The debut of the Ned Senko brings a new twist.

"In the past, I’ve always used a Senko that I’ve cut into smaller pieces for the Ned rig," Yamamoto pro angler Brent Ehrler said. "The problem with that is it didn’t perform like it should. The traditional Senko is designed to sink, which meant that it wouldn’t stand upright. The new Ned Senko now gives me the perfect tool for that presentation.

"The action on the Ned Senko is crazy! It wiggles and moves unlike any other Ned bait. This is a home run for Yamamoto."

The new Ned Senko is available in 17 colors. A pack of six baits costs $5.99.

Find out more about the new Ned Senko here.

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