March 31, 2015
TULSA, Okla. – Jack Link’s Major League Fishing’s telecast of the 2015 General Tire Summit Cup championship from Waterville, Maine, on CBS Sports, attracted more than 1.1 million viewers according to Nielsen, a ratings measurement system that ranks it as one of the top-performing fishing shows in television history.
The February 8 airing ranked second in its time slot among households, as well as in several key demographics. The broadcast trailed only a National Basketball Association game on ABC.
Officials at Major League Fishing and Outdoor Channel were delighted, but not especially surprised, with the overall rating. Major League Fishing is an equal partnership between Outdoor Channel and participating anglers.
“Attracting more than 1.1 million viewers is both an outstanding accomplishment and another huge step for Major League Fishing. I had a gut feeling we might get more than a million viewers,” said Major League Fishing General Manager Jim Wilburn.
The broadcast featured anglers competing during the Summit Cup Championship Round on China Lake, a body of water roughly 10 miles southeast of Waterville.
Scott Suggs, a Bryant, Arkansas, angler who competes in Major League Fishing’s Select series and on the Walmart FLW tour, won the event by catching 25 “scorable” bass that weighed 46 pounds, 14 ounces.
From its inception, the competing anglers and Outdoor Channel have insisted that their goal is to create a show that attracts viewers that enjoy a variety of competitive sports, as well as traditional fans of outdoor shows.
“We want to lift our sport by appealing to sports fans that aren’t necessarily fishing fans. We want to show the drama that the world’s top anglers face when they compete. And the numbers suggest that we’re beginning to attract that broader audience,” Wilburn said.
“The success of Major League Fishing’s airing on a major network like CBS Sports is a testament to the riveting quality of the unique bass fishing tournament and the broad appeal of the angling category, as there are more than 78 million anglers and fishing enthusiasts across the country,” said Jim Liberatore, President and CEO, Outdoor Channel, Sportsman Channel and World Fishing Network. “At Outdoor Channel, we are continuing to expand the MLF franchise to meet the needs of this vast audience base with special off-network airings, the introduction of two-hour episodes and a companion series, Major League GEICO Selects.”
Major League Fishing angler Gary Klein said, “The MLF anglers travel all over the country. And all the anglers I talk with say that most of the questions and comments they hear now are about Major League Fishing.
“I think it’s great that we’ve gotten more than a million viewers,” Klein said. “But I can’t honestly say I’m really surprised. The buzz has been getting louder, and it just shows that we’ve got a really good thing going.”
Outdoor Channel is now televising all-new two-hour episodes of Jack Link’s Major League Fishing (Saturdays at 2 p.m. ET, Sundays at 4 p.m. ET and Thursdays at 10 a.m. ET), featuring 30 anglers battling their way through the Shell Rotella Challenge Cup. Companion series Major League Fishing GEICO Selects (Thursdays at 8 p.m. ET, Tuesdays at 8:30 a.m. and 1 p.m. ET, and Sundays at 7 a.m. ET) also returns with the Bass Pro Shops Challenge Select.
About Jack Link’s Major League Fishing
Jack Link’s Major League Fishing is a partnership of 24 of the world’s most talented, influential professional bass anglers and Outdoor Channel. Jack Link’s is the organization’s title sponsor. For more information about the new game, with new rules and no limits, visit www.majorleaguefishing.com. Follow us on Twitter and on Facebook.
About Outdoor Channel
Outdoor Channel has been taking viewers across America and around the world on unparalleled adventures since 1993. Dedicated to the outdoor lifestyle and conservation, the independent cable network is a division of KSE Outdoor Group and provides a complete spectrum of riveting hunting, fishing, shooting and adventure entertainment. Outdoor Channel is received by nearly 40 million U.S. households – the largest outdoor TV footprint in the country – and is available in more than 50 countries internationally. Outdoor Channel can be viewed in HD and is accessible by broadband and mobile platforms. For program times and other information, visit www.outdoorchannel.com. Follow us on Twitter, Instagram, Facebook and YouTube. #WhatGetsYouOutdoors
About Jack Link’s
JACK LINK’S BEEF JERKY – Feed Your Wild SideTM: Headquartered in Minong, Wis., Jack Link’s is the leader in the meat snack category and fastest-growing meat snack manufacturer worldwide. The Jack Link’s brand represents a heritage of quality and consumer trust. Well known for its iconic Messin’ With SasquatchTM advertising campaign, Jack Link’s offers more than 100 premium meat snack products at retail outlets in more than 40 countries. Check out JackLinks.com for more information on the brand.
About General Tire
For 99 years General Tire has offered a complete quality line of ultra-high performance, passenger, light truck, off-road and commercial tires to meet all your needs. General Tire is a proud supporter of Lucas Oil Off-Road Racing Series, Best in the Desert Racing Series, Major League Fishing, Chili Bowl, Pro-Pulling, Late-Model Dirt Series, Drag Boat Series, World Cup of Softball, American Sprint Car Series, FreestyleMx.com Tour, Zero One Odyssey, and Spec Tire of Trophylite and JeepSpeed. Team GT supports off-road and short course teams including Mikey Childress, CJ Hutchins, Doug Fortin, Harley Letner, Jim Riley, Justin Lofton, Macrae Glass, Randy Merritt, Ray Griffith, Steve Alexander, Steve La Roza, Ryan Beat, Carl Renezeder, Robby Woods and Camburg Racing.