MidwayUSA Hires Dan Berkholder as Product Line Manager

Dan Berkholder with a 2009 Wisconsin Whitetail

COLUMBIA, MO – October 28, 2013 – As part of its continued expansion into hunting and outdoor gear, MidwayUSA announces today it has hired Dan Berkholder as a Product Line Manager for clothing and footwear. Berkholder will be responsible for managing pricing, depth and breadth of offering and inventory for all of MidwayUSA’s clothing and footwear products.

“It’s exciting to be a part of this fast growing company that places high value in its Customers and Employees,” said Berkholder. “I look forward to strengthening the clothing and footwear product lines at MidwayUSA and contributing to the continued success of the Company.”

Berkholder comes to MidwayUSA from Sportsman’s Warehouse, where he served as a hunting product specialist interacting closely with their eCommerce site. When not at work, Berkholder enjoys hunting and fishing. He is also an NRA member.

“Dan should be a great fit here at MidwayUSA,” said Merchandising Manager Bill Clinton. “His passion for the industry, his extensive retail experience and his desire to serve Customers at a very high level make him an obvious choice for this new role. I’m sure he’ll do great.”

To reach Dan Berkholder directly, call (573) 447-5140 or email him at dberkholder@midwayusa.com.

About MidwayUSA:
Both country kids from Missouri, Larry and Brenda Potterfield turned their passion for shooting sports into a career by opening a small gun shop in 1977 that would eventually become MidwayUSA (www.midwayusa.com). They instilled family values like honesty, integrity and respect for others into the business, and strive to maintain this culture with each Employee added to their growing team. For over 36 years, MidwayUSA has offered JUST ABOUT EVERYTHING® for Shooting, Reloading, Gunsmithing and Hunting with an unyielding focus on Customer Satisfaction.

For more information on MidwayUSA, visit ww.midwayusa.com/general/press-release, find them on Facebook (www.facebook.com/OfficialMidwayUSA), or follow them on Twitter (www.twitter.com/midwayusa).