MidwayUSA Hires Dan Berkholder as Product Line Manager

MidwayUSA Hires Dan Berkholder as Product Line Manager
Dan Berkholder with a 2009 Wisconsin Whitetail
Dan Berkholder with a 2009 Wisconsin Whitetail

Dan Berkholder with a 2009 Wisconsin Whitetail

COLUMBIA, MO – October 28, 2013 – As part of its continued expansion into hunting and outdoor gear, MidwayUSA announces today it has hired Dan Berkholder as a Product Line Manager for clothing and footwear. Berkholder will be responsible for managing pricing, depth and breadth of offering and inventory for all of MidwayUSA’s clothing and footwear products.

“It’s exciting to be a part of this fast growing company that places high value in its Customers and Employees,” said Berkholder. “I look forward to strengthening the clothing and footwear product lines at MidwayUSA and contributing to the continued success of the Company.”

Berkholder comes to MidwayUSA from Sportsman’s Warehouse, where he served as a hunting product specialist interacting closely with their eCommerce site. When not at work, Berkholder enjoys hunting and fishing. He is also an NRA member.


“Dan should be a great fit here at MidwayUSA,” said Merchandising Manager Bill Clinton. “His passion for the industry, his extensive retail experience and his desire to serve Customers at a very high level make him an obvious choice for this new role. I’m sure he’ll do great.”


To reach Dan Berkholder directly, call (573) 447-5140 or email him at dberkholder@midwayusa.com.


About MidwayUSA:
Both country kids from Missouri, Larry and Brenda Potterfield turned their passion for shooting sports into a career by opening a small gun shop in 1977 that would eventually become MidwayUSA (www.midwayusa.com). They instilled family values like honesty, integrity and respect for others into the business, and strive to maintain this culture with each Employee added to their growing team. For over 36 years, MidwayUSA has offered JUST ABOUT EVERYTHING® for Shooting, Reloading, Gunsmithing and Hunting with an unyielding focus on Customer Satisfaction.

For more information on MidwayUSA, visit ww.midwayusa.com/general/press-release, find them on Facebook (www.facebook.com/OfficialMidwayUSA), or follow them on Twitter (www.twitter.com/midwayusa).

Recommended for You

While misunderstood by some, fishing bottom bouncers can be a very productive technique for walleyes in early summer. Walleye

How to Fish Bottom Bouncers for Walleye

Mark Sak - May 23, 2019

While misunderstood by some, fishing bottom bouncers can be a very productive technique for...

Adam Heggenstaller takes over after 14 years with NRA Publications. News

Game & Fish Magazine Names New Editorial Director

G&F Online Staff - May 23, 2019

Adam Heggenstaller takes over after 14 years with NRA Publications.

 Several factors need to be evaluated before reaching a conclusion about what fly, lure or bait Trout & Salmon

How to Catch the Biggest Trout in the Stream

David Paul Williams

Several factors need to be evaluated before reaching a conclusion about what fly, lure or...

See More Recommendations

Popular Videos

MLF Pro Tips: How to Fish a New Lake

MLF Pro Tips: How to Fish a New Lake

Major League Fishing pros Alton Jones, Jeff Sprague, Anthony Gagliardi and James Watson share their thoughts on how to approach fishing a new lake for bass.

13 Fishing Omen Black Baitcasting Rod

13 Fishing Omen Black Baitcasting Rod

Multiple time FLW Costa winner Jessi Mizell is no stranger to catching big Florida bass on a popping frog. As he tells OSG's Lynn Burkhead, with the new 13 Fishing Omen Black baitcasting rod, the job just got easier.

New Optimum and Optimum TS Downriggers from Canon

New Optimum and Optimum TS Downriggers from Canon

From rugged reliability to smooth integration of cutting edge technology across several different platforms, OSG's Lynn Burkhead learns that there's much to like about the new Optimum and Optimum TS downriggers from Canon.

See more Popular Videos

Trending Stories

Experts agree record channel cat caught in 1949 was actually a blue catfish. Records

Upon Further Review: 70-Year-Old Catfish Record Voided

G&F Online Staff - May 22, 2019

Experts agree record channel cat caught in 1949 was actually a blue catfish.

Celebrate the start of summer with great food for your backyard BBQ or picnic with these outdoor recipes. Wild Game

10 Memorial Day Recipes for Your Outdoor BBQ

OutdoorChannel.com Staff

Celebrate the start of summer with great food for your backyard BBQ or picnic with these...

As most catfish anglers know, blue cats, channel cats and flatheads will eat darn near anything that fits in their mouths. Catfish

5 Ways To Catch Catfish on Lures

Keith Sutton - September 16, 2015

As most catfish anglers know, blue cats, channel cats and flatheads will eat darn near...

See More Stories

More Stories

 Brian Meyer likes to have coyotes within 20 yards! He uses an SKB shotgun for his coyote killing Stories

Coyote Calling Tips for Hunting at Close Range

Tim Lilley - January 09, 2014

Brian Meyer likes to have coyotes within 20 yards! He uses an SKB shotgun for his coyote...

Here's a look at some of coyote hunting rifles and shot gun featured in this summer's Game & Fish 2018 Gear Guide magazine. Stories

Gear Reviews: New Coyote Hunting Rifles, Shotguns

Game & Fish Online Staff - September 07, 2018

Here's a look at some of coyote hunting rifles and shot gun featured in this summer's Game &...

A rimfire, old standard and new import top our list of favorite rifles for coyote hunting 

All Stories

3 Coyote Guns

Brad Fitzpatrick - September 28, 2017

A rimfire, old standard and new import top our list of favorite rifles for coyote hunting...

See More Stories

GET THE MAGAZINE Subscribe & Save

Temporary Price Reduction

SUBSCRIBE NOW

Give a Gift   |   Subscriber Services

PREVIEW THIS MONTH'S ISSUE

GET THE NEWSLETTER Join the List and Never Miss a Thing.

×