October 13, 2009
By Press Release
Miami, Florida, February 12, 2009 – BRP’s Evinrude E-TEC outboard engines have been ranked highest in customer satisfaction with two-stroke outboard engines in the U.S. in the J.D. Power and Associates 2009 Marine Engine Competitive Information Study.
This is the third time that Evinrude engines have been ranked the highest in customer satisfaction in the U.S. in the study and comes during the brand’s 100 year anniversary celebration. Previous high honors were awarded to Evinrude for two-stroke direct-injection engines in 2003 and in 2007, when Evinrude ranked the highest in a tie.
The award was presented this morning at the J.D. Power and Associates awards ceremony in conjunction with the Miami International Boat Show at the Miami Beach Convention Center. BRP’s vice president - general manager, Ski-Doo, Sea-Doo and Evinrude division, North American market, Roch Lambert, accepted the award.
“This award is very significant for BRP. Since we relaunched the Evinrude outboard engine in 2002, it has ranked highest in customer satisfaction in the 2003, the 2007 and, now the 2009 study,” stated Lambert. “This is a testament to our continued efforts to provide the best, worry-free boating experience to our consumers,” he concluded.
BRP's Evinrude outboard engines registered a 17-point gain in scoring over last year’s study, which moved the brand to the top position this year. Since the 2005 study, Evinrude has improved by 59 points overall.
“Receiving this award reinforces the benefits of owning an Evinrude E-TEC outboard engine. We are witnessing a growing segment of consumers looking to spend more time on the water. Our reputation for dependability, quality, and reliability coupled with the fact that Evinrude E-TEC is the only outboard with no dealer scheduled maintenance for three years or 300 hours has made consumers' decision to choose Evinrude an easy one,” added Lambert.
BRP's Evinrude E-TEC engine line-up now includes 110 engine models from 25- to 300-horsepower and all are 2010 EPA compliant. Engines are available at Evinrude dealerships worldwide.
About BRP Bombardier Recreational Products (BRP), a privately-held company, is a world leader in the design, development, manufacturing, distribution and marketing of motorized recreational vehicles. Its portfolio of brands and products includes: Ski Doo and Lynx snowmobiles, Sea Doo watercraft and sport boats, Evinrude and Johnson outboard engines, direct injection technologies such as E TEC, Can Am all-terrain vehicles and roadsters, Rotax engines and karts.
www.brp.com Sea-Doo, Evinrude, E-TEC, Evinrude ICON, GTX, RXT, iS, iBR, Ski-Doo, Lynx, Johnson, Can-Am, Rotax and the BRP logo are trademarks of Bombardier Recreational Products Inc. or its affiliates.
About J. D. Power and Associates Headquartered in Westlake Village, California, J.D. Power and Associates is a global marketing information services company operating in key business sectors including market research, forecasting, performance improvement, training and customer satisfaction. The firm’s quality and satisfaction measurements are based on responses from millions of consumers annually. For more information on cell phone ratings, car reviews and ratings, car insurance, health insurance and more, please visit JDPower.com. J.D. Power and Associates is a business unit of The McGraw-Hill Companies.
+ BRP Evinrude received the highest numerical score among two-stroke outboard engines in the proprietary J.D. Power and Associates 2009 U.S. Marine Engine Competitive Information StudySM. Study based on 7,093 total responses from U.S. consumers measuring three DI two-stroke brands and measures opinions of consumers who purchased a boat January 2007-May 2008. Proprietary study results ar e based on experiences and perceptions of consumers surveyed in September-November 2008. Your experiences may vary. Visit jdpower.com
For company information: Johanne Denault
Manager, Corporate Communications
T +1 450.532.5173
johanne.denault@brp.com For product information: Julie Johnson
T +1 704.573.2733
julie.johnson@brp.com
