Hunters, Shooters Plan to Keep Spending
April 30, 2014
By Southwick Associates
FERNANDINA BEACH, Fla. — While pundits may still be arguing over how much of an economic recovery the United States has experienced since the recent recession, companies that make and sell shooting and hunting products have been fortunate to enjoy a steady stream of business.
For 2014, outside of firearms, things don’t look like they are going to slow down. According to a recent HunterSurvey.com poll, the majority of shooters and hunters expect to spend as much on shooting and hunting equipment as they did last year.
Considering accessories and shooting supplies, of those sportsmen surveyed, nearly 52 percent reported they plan to spend at least the same amount as they did last year, while 20 percent anticipate spending slightly more and almost 10 percent expect to spend “significantly more” in 2014. Less than seven percent expect to spend “significantly less” than they did a year ago.
Key product categories surveyed shooters and hunters expect to purchase in the next 12 months are:
74% Ammunition 40% Gun cleaning supplies 38% Handguns 37% Hunting apparel 35% Targets 32% Miscellaneous Hunting Gear (stands, feeders, calls, etc.) Bowhunting gear and optics are also anticipated to be purchased by more than 20 percent of those surveyed.
“Recreational shooters and hunters are passionate about their sports. These survey results show that regardless of economic times, most sportsmen will continue to set aside dollars to purchase the gear they need to keep hunting and shooting,” says Rob Southwick, president of Southwick Associates, which designs and conducts the surveys at HunterSurvey.com , ShooterSurvey.com and AnglerSurvey.com . “While firearm sales are declining compared to recent historic highs, sales currently remain well above long-term averages. Between 20-38 percent of active participants express interest in buying new shotguns, rifles or handguns, respectively.”
To help continually improve, protect and advance hunting, shooting and other outdoor recreation, all sportsmen and sportswomen are encouraged to participate in the bi-monthly surveys at HunterSurvey.com , ShooterSurvey.com and/or AnglerSurvey.com . Every other month, participants who complete the surveys are entered into a drawing for one of five $100 gift certificates to the sporting goods retailer of their choice.
