Skip to main content

'Get Back to Nature' Message Featured in Super Bowl Ad

Commercial from Bass Pro Shops/Cabela's promotes hunting, fishing, camping.

'Get Back to Nature' Message Featured in Super Bowl Ad

Photo by Ken Wolter / Shutterstock.com

Bass Pro Shops and Cabela's have a message they want to share and they're doing it during Super Bowl LV between the Kansas City Chiefs and Tampa Bay Buccaneers this Sunday.

The outdoors-sports retailers unveiled this week their debut Super Bowl commercial — "Get Back to Nature," a 60-second spot promoting outdoors activities like hunting, fishing and camping and connecting with nature. Kickoff for Super Bowl LV at Raymond James Stadium in Tampa is scheduled for 6:30 p.m. on CBS. The game matches superstar quarterback Patrick Mahomes of Kansas City and Tom Brady of Tampa.

"Don't forget," a voice says in the ad. "There's still rocks to be skipped. Trails to be trampled. Fish to be caught. … The great outdoors are wide open and they're calling us like never before."


Bass Pro Shops founder Johnny Morris said in a news release that, "In times like these, we need nature more than ever. If there is a bright spot in these challenging times, it's that's more families are discovering the outdoors than ever before. Casting a line on the water, hiking in the woods and camping out under the stars provide us all with much more than social distancing."


The heart-felt commercial is part of Bass Pro Shops' celebration of its 50th anniversary.

Fifty years ago, Morris founded Bass Pro Shops in the back of his father's liquor store in Springfield, Mo. The outdoor retailer has established itself as one of America’s most beloved brands, and was recognized last year as the third-most reputable retailer in America by Reputation.com.

Click here to see the commercial

GET THE NEWSLETTER Join the List and Never Miss a Thing.

Recommended Articles

Recent Videos

Sometimes you have to fish a bait that allows you to cover a lot of water efficiently. When you're on the search for bass that have moved into deeper water off the bank and away from obvious holding spots, a swimbait can locate them.
Fishing

On the Search with Swimbaits

One of the best imitations of a wounded baitfish is the soft-plastic jerkbait, or fluke. A fluke darting just beneath the surface can be too much for a bass to resist. Rig it and fish it according to water conditions and cover to make this great bait even more effective.
Fishing

Fun with Flukes

There are three models in SPRO's Outsider crankbait series: 55 (runs 3-4 feet), 60 (7-9) and 80 (19-21). Professional bass angler Jonathan Kelley goes over the specifics at ICAST 2022 in Orlando.
Fishing

SPRO's New Outsider Crankbait Series: First Look

Professional bass angler Jonathan Kelley highlights the features of SPRO's new lures at ICAST 2022 in Orlando.
Gear

New Essential Series Spinnerbaits and Buzzbaits from SPRO

Syd Ribes with Sea Falcon highlights four new lures for saltwater fishing. At ICAST 2022 in Orlando.
Gear

New Lineup of Lures from Sea Falcon

Syd Ribes highlights two new saltwater lures from SPRO: Flutter Tail Shrimp and Cannon Ball Jig. At ICAST 2022 in Orlando.
Gear

New Saltwater Lures from SPRO

AFTCO's Matt Florentino highlights the features of the new Barricade cold-weather suit, a Best of Category winner at ICAST 2022 in Orlando. With Game & Fish's Adam Heggenstaller.
Gear

New from AFTCO: Barricade Cold Weather Tactical Gear

Three-time ICAST Best of Category winner Bubba covers it all with new knives set. With Bubba's Matt Kinamore and Game & Fish's  Adam Heggenstaller at ICAST 2022 in Orlando.
Gear

4-in-1 Bubba Multi Flex Cutlery Kit

The innovative landing net will weigh and measure your catch while it's still in the net. Best of Category winner at ICAST 2022. With Game & Fish's Adam Heggenstaller.
Gear

Award-Winning Frabill Witness Net 'Keeps You Honest'

Game & Fish Magazine Covers Print and Tablet Versions

GET THE MAGAZINE Subscribe & Save

Digital Now Included!

SUBSCRIBE NOW

Give a Gift   |   Subscriber Services

PREVIEW THIS MONTH'S ISSUE

Buy Digital Single Issues

Magazine App Logo

Don't miss an issue.
Buy single digital issue for your phone or tablet.

Buy Single Digital Issue on the Game & Fish App

Other Magazines

See All Other Magazines

Special Interest Magazines

See All Special Interest Magazines

GET THE NEWSLETTER Join the List and Never Miss a Thing.

Get the top Game & Fish stories delivered right to your inbox every week.

Phone Icon

Get Digital Access.

All Game & Fish subscribers now have digital access to their magazine content. This means you have the option to read your magazine on most popular phones and tablets.

To get started, click the link below to visit mymagnow.com and learn how to access your digital magazine.

Get Digital Access

Not a Subscriber?
Subscribe Now

Enjoying What You're Reading?

Get a Full Year
of Guns & Ammo
& Digital Access.

Offer only for new subscribers.

Subscribe Now