September 09, 2013
By Special to OutdoorChannel.com
Realtree President and CEO Bill Jordan announced a strengthening of the business partnership between the Realtree and Duck Commander teams. Beginning immediately, Realtree will assume primary administrative duties related to the licensing of Duck Commander and Buck Commander products.
"We've worked closely with Phil (Robertson) and all the Duck Commander guys for over eight years now," Jordan said. "It's remarkable what they have built throughout the company's 40-year history.
“We've been fans and believers in all they do for many years, and we look forward to helping them continue the growth of the Duck Commander brand."
"An area that has really grown quickly for Duck Commander is product licensing," Realtree VP of Licensing Brad Schorr said. "Of course, this is one of Realtree's core strengths. Thankfully, we've built a strong level of trust with everyone in the Duck Commander and Buck Commander camps, and we are really pleased that they asked Realtree to support this part of their business."
Duck Commander products featuring Realtree camouflage are already found widely in the market place. This strengthened partnership will ensure that consumers find an even greater selection of the Duck Commander/Realtree products they want and need.
"Working with the Realtree guys on new products was an easy business decision," Duck Commander CEO Willie Robertson said. "Not many companies have a better grasp on the start-to-finish product cycle, and it's clear they're in business for the long run. It's a real partnership that gives me one less thing to worry about."
Companies interested in licensing Duck Commander and Buck Commander products are asked to contact Realtree here: http://www.realtree.com/company/duck-commander-licensing-and-licensing-application.
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