Brand Launch: Forloh Hunting & Fishing Apparel

Attention camouflage nerds: There's a new technical hunting and fishing apparel company on the block, and their jackets, pants and other garments are available in four all-new proprietary patterns.

Forloh, based in Whitefish, Mont., is a direct-to-consumer brand, and all of its products are sourced and made in the United States.

"A lot of people told me it wasn't possible to build high-end, market-leading technical apparel in the U.S., but when people tell me things like that, I like to prove them wrong," said founder Andy Techmanski in a press release issued today, July 1, 2020. "Forloh is here to show that it's not only possible, it's actually the better way."

The patterns are Deep Cover, designed for timbered environs; Exposed, which is more of a mountain or open-country pattern; Snowfall, a late-season camo for snowy conditions; and Sea Clear, which is the fishing pattern.

I have yet to handle or wear any of the products, but I'm told the initial offerings will include multiple jackets, pants, vests, tops and base layers, in addition to hats and gloves. The collection enables hunters and anglers to build layering systems specific to their needs.

Forloh is utilizing an impressive list of technologies in their garments, including Polygiene scent control, Activ-Dri Down insulation and Airadigm breathable, waterproof fabrics. Forloh also has developed some proprietary technologies, including Abrasynthetic Suede, a durable fabric that will be used on the knees of some pants, and Perf-Weld, a highly weather-resistant seam weld for garments with down filling.

To learn more, visit forloh.com.