Skip to main content Skip to main content

Brand Launch: Forloh Hunting & Fishing Apparel

New apparel maker hits the market with a full range of garments in four proprietary camo patterns.

Brand Launch: Forloh Hunting & Fishing Apparel

All Forloh products are sourced and made in America.

Attention camouflage nerds: There's a new technical hunting and fishing apparel company on the block, and their jackets, pants and other garments are available in four all-new proprietary patterns.

Forloh, based in Whitefish, Mont., is a direct-to-consumer brand, and all of its products are sourced and made in the United States.

"A lot of people told me it wasn't possible to build high-end, market-leading technical apparel in the U.S., but when people tell me things like that, I like to prove them wrong," said founder Andy Techmanski in a press release issued today, July 1, 2020. "Forloh is here to show that it's not only possible, it's actually the better way."

The patterns are Deep Cover, designed for timbered environs; Exposed, which is more of a mountain or open-country pattern; Snowfall, a late-season camo for snowy conditions; and Sea Clear, which is the fishing pattern.

Forloh's patterns (clockwise from top left): Sea Clear, Exposed, Deep Cover, Snowfall.

I have yet to handle or wear any of the products, but I'm told the initial offerings will include multiple jackets, pants, vests, tops and base layers, in addition to hats and gloves. The collection enables hunters and anglers to build layering systems specific to their needs.

Forloh is utilizing an impressive list of technologies in their garments, including Polygiene scent control, Activ-Dri Down insulation and Airadigm breathable, waterproof fabrics. Forloh also has developed some proprietary technologies, including Abrasynthetic Suede, a durable fabric that will be used on the knees of some pants, and Perf-Weld, a highly weather-resistant seam weld for garments with down filling.

To learn more, visit

GET THE NEWSLETTER Join the List and Never Miss a Thing.

Recommended Articles

Recent Videos

Magazine Cover

GET THE MAGAZINE Subscribe & Save

Digital Now Included!


Give a Gift   |   Subscriber Services


Buy Digital Single Issues

Magazine App Logo

Don't miss an issue.
Buy single digital issue for your phone or tablet.

Buy Single Digital Issue on the Game & Fish App

Other Magazines

See All Other Magazines

Special Interest Magazines

See All Special Interest Magazines

GET THE NEWSLETTER Join the List and Never Miss a Thing.

Get the top Game & Fish stories delivered right to your inbox every week.

Phone Icon

Get Digital Access.

All Game & Fish subscribers now have digital access to their magazine content. This means you have the option to read your magazine on most popular phones and tablets.

To get started, click the link below to visit and learn how to access your digital magazine.

Get Digital Access

Not a Subscriber?
Subscribe Now

Enjoying What You're Reading?

Subscribe Now and Get a Full Year

Offer only for new subscribers.

Subscribe Now