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Bison SoftPak Coolers

Bison SoftPak Coolers
Bison SoftPak Coolers

Remember back in the day when a soft cooler meant a flimsy, thin walled cooler that barely kept your lunch cool for lunch time? Since then, technology and coolers have come a long way and Bison, formally Brute coolers, has utilized that technology and have created a 12- and 24-can SoftPak cooler which comes in black, tan or pink for the day trippers. Yes, you can actually put drinks and food in this cooler and know that at the end of the day you will still have ice or an ice-cold beverage.

My experience with the cooler was awesome. I put ice-maker ice in the cooler on Friday at 4:15 p.m. and left for a weekend with my son turkey hunting. When we got back on Sunday mid-afternoon, there was still ice in the cooler. Monday afternoon when I went to dump it, there wasn’t any ice left, but the water still had a slight chill. You get all of this for a third to a half of the cost of other high-end coolers.

(Gary Elliott photo)

This 14 x 7 x 10.5-inch Bison SoftPak is a 100 percent American made product and manufactures this quality cooler by using almost an inch of insulation, wrapped with 1000 denier vinyl shell. According to Bison, it is stronger than any other soft-sided cooler. Like all denier, it is tear resistant up to 375 pounds and the UV protected material will stop it from fading. The interior storage area measures 12.5 x 5.5 x 10.5 inches and empty barely weighs 2.5 pounds.

(Gary Elliott photo)

The smaller $99 cooler will hold up to 12 cans and 5 pounds of ice. I checked this and Bison is right on. I also like the fact you have very practical and useful outside storage pockets on the outside of the cooler. MOLLE webbing is available to customize your own style of storage weather you are using your cooler for a day trip fishing in your kayak, a ATV ride, two day get away or whatever you find yourself doing with your Bison Soft-Sided cooler. The shoulder strap is convenient and hand y but when you just need to use the handles you can take the shoulder strap off and store it away. I personally like just using the handles that are on the top of the cooler. There also is a side strap as well.

(Gary Elliott photo)

Overall, this is a great cooler and being made in the USA is another factor in giving kudos to them.

For more information, please visit:

Review written by Gary Elliott, facilitator of and @garys_outdoor_news_and_reviews.

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