Skip to main content

Archery 'Catching Fire'

'Hunger Games' franchise fuels sport's wildfire growth

Archery 'Catching Fire'
Five-time Olympian Khatuna Lorig (right) coached actress Jennifer Lawrence for “The Hunger Games.”

COLORADO SPRINGS, Colo. -- From side braids to "Capitol" fashion and makeup, "The Hunger Games" franchise has influenced teen culture in numerous ways, but staggering growth statistics from USA Archery show that the sport of archery could be the biggest winner of all.

After all, archery's relationship with the mega-popular film goes back to 2011, when five-time Olympian Khatuna Lorig coached actress Jennifer Lawrence, helping the star prepare for her role as Katniss Everdeen.

USA Archery, which is the National Governing Body for the Olympic sport of archery, has been tracking event participation and membership since four months prior to the release of the first "Hunger Games" film.

On the eve of the "Catching Fire" premiere, one thing is clear: archery's popularity is surging, and the sport is showing sustained growth that continues to impress.


The organization's individual membership has skyrocketed from 4,185 individual memberships as of November 2011 to 8,589 as of November 2013 -- a 105 percent increase in two years. That growth has remained consistent between 2012 and 2013, as well: in the past 12 months, individual membership has increased 54 percent.


USA Archery clubs, which offer ongoing archery programming and competitive opportunities for youth and adult archers, have seen major growth as well. Instructors at Junior Olympic Archery Development (JOAD) and Adult Archery clubs have noted increased demand for lessons nationwide.

Archers are also participating in tournaments in larger numbers than ever before. USA Archery's National Indoor and JOAD National Indoor Championships saw a 31 percent increase in overall participation from 2012 to 2013, and a 34 percent jump in youth registrations alone.

The organization's National Target Championships and Easton JOAD Nationals, a combined outdoor national championships event traditionally held in July, also had a 31 percent participation boost from 2012 to 2013. Other national events have seen similar gains.

"We definitely attribute much of this growth to 'The Hunger Games' films, along with movies like 'Brave' and 'The Avengers,' ” said USA Archery CEO Denise Parker, a three-time Olympian and Olympic bronze medalist herself. "Given that archery was also the most-watched sport during NBC's first week of Olympic Games coverage, we're hopeful that people who see and try the sport will find out what archery fans already know: it's an awesome sport, fun and challenging, and one that you can enjoy year-round and for the rest of your life."


Most recently, USA Archery has addressed the surge in sport interest by increasing its efforts to train and certify more instructors and coaches, as well as supporting the development of JOAD and Adult Archery Program clubs across the United States.

The organization is also participating in "Release Your Wild," the first-ever nationwide archery marketing campaign, funded by the Archery Trade Association. The ATA, archery's industry trade group, has assembled a host of manufacturers, membership organizations and other supporting partners to harness the excitement around movies like "Catching Fire" and help direct archery interest.

For more information on archery, or how to get involved in the sport, visit usarchery.org - or connect with USA Archery on Facebook, Twitter, Google Plus, YouTube and Instagram.


GET THE NEWSLETTER Join the List and Never Miss a Thing.

Recommended Articles

See More Recommendations

Popular Videos

Understanding Reel Retrieve Ratios and How it Affects Lure Presentations

Understanding Reel Retrieve Ratios and How it Affects Lure Presentations

Increase a lure’s effectiveness by pairing it with the ideal reel speed.

Catch More Bass on a Jerkbait in the Cooler Months

Catch More Bass on a Jerkbait in the Cooler Months

This one simple trick will trigger more bass strikes on a jerkbait during the fall months.

Hobie MirageDrive 360 Kayak Propulsion: Amazing Control and Power

Hobie MirageDrive 360 Kayak Propulsion: Amazing Control and Power

The Hobie MirageDrive 360 pedal propulsion system is the pinnacle of kayak control with more efficient fin designs, glide technology and allows the boat to be moved in any direction.

Hunting Elk with the Ruger Hawkeye Long Range Hunter in 6.5 PRC

Hunting Elk with the Ruger Hawkeye Long Range Hunter in 6.5 PRC

Michael Cassidy and Paul Pluff talk about their elk hunt in New Mexico using the Ruger Hawkeye Long Range Hunter.

See More Popular Videos

Trending Articles

The best jig fisherman are those that are always aware of what their jig is doing.4 Tips When Jig Fishing For Bass Bass

4 Tips When Jig Fishing For Bass

Chris Schneider - August 25, 2015

The best jig fisherman are those that are always aware of what their jig is doing.

Get ready to braise ground venison with all the traditional chili ingredients, directly on the grill, for a smokin' hot take on this comfort food classic.Smoked Venison Chili Recipe Wild Game

Smoked Venison Chili Recipe

Eva Shockey - October 16, 2020

Get ready to braise ground venison with all the traditional chili ingredients, directly on the...

In need of a rugged container to sip from in the backcountry? We've got you covered. From tumblers to bottles to flasks (and even clever bottle openers), we've rounded up some of the best bar gear for the outdoors.Ultimate Outdoor Bar Gear Roundup The Deck

Ultimate Outdoor Bar Gear Roundup

Chelsie Walters and Jessyca Sortillon - August 31, 2020

In need of a rugged container to sip from in the backcountry? We've got you covered. From...

Bucks visit them regularly and so should you.Understand How to Use Scrapes to Locate Whitetails Whitetail

Understand How to Use Scrapes to Locate Whitetails

Tony Hansen - October 23, 2020

Bucks visit them regularly and so should you.

See More Trending Articles

More Stories

Here's a look at some of coyote hunting rifles and shot gun featured in this summer's Game & Fish 2018 Gear Guide magazine.Gear Reviews: New Coyote Hunting Rifles, Shotguns Stories

Gear Reviews: New Coyote Hunting Rifles, Shotguns

Game & Fish Online Staff - September 07, 2018

Here's a look at some of coyote hunting rifles and shot gun featured in this summer's Game &...

Behind the Badge is a regular series of perspective stories by Oklahoma game warden Carlos Gomez. In this article, Gomez recounts his experiences from his first nighttime poaching bust.Behind the Badge: A Warden's First Night-Poaching Bust Stories

Behind the Badge: A Warden's First Night-Poaching Bust

Game & Fish Online Staff - July 30, 2018

Behind the Badge is a regular series of perspective stories by Oklahoma game warden Carlos...

Could the northern stretches of the Lone Star State one day rival the south for big-buck supremacy?The Next Big Tex' for Trophy Bucks? Whitetail

The Next Big Tex' for Trophy Bucks?

Jordan Michaels - October 18, 2019

Could the northern stretches of the Lone Star State one day rival the south for big-buck...

Where and how some of the state's best archery bucks were killed last season.Oklahoma's Big Archery Bucks of 2018 Whitetail

Oklahoma's Big Archery Bucks of 2018

Kelly Bostian

Where and how some of the state's best archery bucks were killed last season.

See More Stories

Magazine Cover

GET THE MAGAZINE Subscribe & Save

Digital Now Included!

SUBSCRIBE NOW

Give a Gift   |   Subscriber Services

PREVIEW THIS MONTH'S ISSUE Arrow

Buy Digital Single Issues

Don't miss an issue.
Buy single digital issue for your phone or tablet.

Buy Single Digital Issue on the Game & Fish App

Other Magazines

Special Interest Magazines

See All Special Interest Magazines

GET THE NEWSLETTER Join the List and Never Miss a Thing.

Phone Icon

Get Digital Access.

All Game & Fish subscribers now have digital access to their magazine content. This means you have the option to read your magazine on most popular phones and tablets.

To get started, click the link below to visit mymagnow.com and learn how to access your digital magazine.

Get Digital Access

Not a Subscriber?
Subscribe Now