WFN and ABA Announce Marketing Partnership
WFN: World Fishing Network and American Bass Anglers, Inc. (ABA) today announced a marketing partnership between North America's only 24-hour fishing lifestyle network and America's largest tournament organization for the weekend angler. Through the agreement, the ABA and WFN will collaborate on multiple levels, including showcasing ABA events weekly on WFN, cross promotion opportunities and the creation of multi-platform initiatives for new and existing sponsors and marketers.
"This partnership with the ABA will enable WFN to cover regional and local fishing tournaments every weekend of the year across our TV Network, online and mobile platforms," said Mark Rubinstein, President and CEO of WFN. "WFN will profile thousands of recreational anglers who participate in ABA sanctioned events through this collaboration. In turn, we will be offering existing and new marketers the opportunity to work with WFN and ABA in an integrated fashion, reaching fishing consumers in a highly targeted, creative, and cross-platform manner."
During the partnership, WFN will air weekly highlight packages of all ABA tournaments (local and regional) on WFN's TV network, website and mobile applications, providing a much needed outlet for viewers to enjoy the tournaments comprised of "weekend warriors". WFN and ABA will also promote their respective brands through each others platforms, including quarterly online promotions exclusive to ABA and WFN members.
In addition to the partnership, WFN and ABA will join forces offering sponsors and marketers multi-platform opportunities with integrated packages that include TV, on-line, mobile and event, creating a turnkey solution on how to reach the everyday angler.
"With its passion for fishing and their eagerness to promote the weekend angler, WFN is the perfect home for American Bass Anglers," said Morris Sheehan, President of American Bass Anglers. "The WFN schedule of 24/7 fishing programming is already a huge hit with the weekend angler and now the network will offer special coverage of ABA members as they compete in various tournaments across the US. The profiling of ABA members and segments on ABA events will present our tournament anglers to a much broader audience of dedicated anglers and is the focus of our partnership."
About American Bass Anglers
American Bass Anglers is the largest tournament organization for the weekend angler. American Bass Anglers operates the American Fishing Tour, The Toyota Tundra Bassmaster Weekend Series and the American Couples Series. Each tour is designed specifically for the weekend angler offering low cost and close to home events so the anglers can qualify for larger championships. For more information on American Bass Anglers visit www.americanbassanglers.com
About WFN: World Fishing Network
WFN: World Fishing Network is the only 24/7 television network dedicated to all segments of fishing with programming that covers instruction, tips, tournaments, travel, food, boating, outdoor lifestyle and more. WFN's wide-ranging programming lineup includes primetime theme nights, regional bureaus from across the nation, a selection of the best international series and the most diverse species coverage of any TV channel.
Featuring popular programs hosted by the world's top anglers, the Network also delivers a weekly news program, WFN News, and the schedule includes a variety of exclusive lifestyle shows including; Hookin' Up with Mariko Izumi, Reel Fishy Jobs with Mark Melnyk, Lost Lake and Getting School'd with JP DeRose. The beauty of WFN's programming is available in 100 percent stunning High Definition. WFN's multimedia platform includes a mobile portal, WFN Fishing Log (fishing app for the iPhone and iPad) and a robust fishing website, www.WorldFishingNetwork.com.
Originally launched in December 2005, today WFN and WFN HD are available in more than 20 million households through North American cable, satellite and telecommunications distributors including: Dish Network, Comcast, Charter, AT&T U-Verse, Verizon FiOS, and more. For more information, visit www.WorldFishingNetwork.com.