Unprecedented Online & On-Air Coverage Of ICAST

WFN News Online Reporting Hourly From the Prestigious Fishing Industry Show Culminating With an ICAST Special on July 20 @ 7:30pm ET

DENVER, CO - For those who cannot make it to Las Vegas from July 14-16 for ICAST, WFN: World Fishing Network, North America's only 24-hour fishing lifestyle network, is offering a front row seat to the premier event of the sportfishing industry, through its online and on-air multimedia platform. WFN will offer unprecedented online and on-air coverage of ICAST, highlighting the newest in fishing products, latest trends and interviews with key members of the angling community.

A WFN News Online crew will be on-site at ICAST providing hourly updates from July 14-16 at www.wfn.tv/icast. Coverage begins the evening of July 13th previewing the New Product Showcase (the latest in new fishing gear and accessories) followed by product reviews, Chairman's Industry Awards for Best of Show and interviews with key figures in fishing. In addition to video interviews, news reports and features, the site will also offer blogs, stories and photos throughout the show, allowing the average angler a backstage pass to the future of fishing.

Less than a week after the show, WFN News, the world's first weekly news program reporting on the stories and events that shape the fishing industry, will premier an ICAST special on Tuesday, July 20 @ 7:30 pm ET. Guest-hosted by WFN's Mark Melnyk and pro angling insider fishing pro Mike Auten, the special will recap the highlights of ICAST 2010, including the Best in Show Awards, interviews with ASA's Mike Nussman and the International Game Fish Association's Mike Myatt.

"WFN is bringing ICAST to life for millions of recreational anglers across North America," said Corey Russell, VP, Programming, WFN. "Through our unmatched multimedia platform online and on-air, anglers will be brought front and center to see first-hand what goes on at this all important annual event."

Hosted by the American Sportfishing Association's (ASA), ICAST is the world's largest sportfishing trade show and the cornerstone of the fishing industry. More than 7,000 people representing 63 countries attend annually.

Check out WFN News Online's coverage from ICAST 2010

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