April 12, 2017
Turkey gear impact: Mossy Oak and NOMAD are donating money to the National Wild Turkey Federation for every purchase.
Does the kind of camo pattern you wear really matter?
Depends on who you ask. A manufacturer will say it's crucial to blend in without adding contrasts. Yet old-timers often kill limits in jeans and a t-shirt. We can't get a straight answer from the turkeys themselves, so we make our own judgments on the matter. But now there is another factor when choosing camo.
Two companies are donating money to the National Wild Turkey Federation for every purchase of their gear.
Mossy Oak has created their spring-friendly Obsession NWTF pattern, which is much like their regular Obsession with "NWTF" printed in the pattern. Now that acronym won't bring gobblers running as compared to regular Obession, but the difference is that Mossy Oak will donate an undisclosed percent of sales for each product sold. Although they aren't saying how much, the NWTF is pretty excited about it.
"The NWTF was built on the turkey hunting tradition. Our goal is to expand that for future generations," said George Thorton, NWTF CEO. "Our friends at Mossy Oak share that passion, and this partnership will help make it a reality."
Likewise, apparel manufacturer NOMAD, a company created by former Under Armour managers and hunters, has created their own turkey gear for 2017 that also hands off to the NWTF a percentage of sales.
Nomad is using Mossy Oak Obsession NWTF and Bottomlands in their new Woven Shirt and Turkey Pants.
"Many brands that came before us have put unique call or accessory pockets on pants and shirts," said Jason Hart of NOMAD. "We find most hunters just want a classic shirt and pants without accessory pockets or call pockets. We decided to bypass on those unneeded features and concentrate on the best fabric and fit that we could find," he said.
The NWTF and its members partner with state and federal agencies to restore wild turkey populations across the country.
Toxey Haas, founder of Mossy Oak, said the NWTF has been "instrumental in some of our great country's most successful conservation efforts."