The Woods No Longer Call; They Text With The New Bushnell Trophy Cam Wireless

OVERLAND PARK, Kan – Bushnell Outdoor Products, an industry leader in high performance sports optics for 65 years, has introduced a new wireless trail camera. Wireless Trophy Cam HD, the first carrier-approved wireless trail camera, offers unmatched convenience and simplicity with its user-friendly interface and a prepaid introductory data plan.

Built on the award winning Trophy Cam platform, Wireless Trophy Cam HD is the ultimate next generation scouting tool. With the transmission of thumbnail images via email or text, hunters can monitor activity and keep an eye on the woods in near real time, while an exclusive smart phone app (free for both Android and iPhone devices) allows hunters to quickly modify camera settings. Hi-res images are saved to the web portal (www.wirelesstrophycam.com) where users can download images or change camera settings remotely.

Easy to setup out of the box, Wireles Trophy Cam HD utilizes patented Zipit Wireless technology and includes a prepaid AT&T data plan that provides users with unlimited thumbnail images for the first 30 days. From seasonal to year-around scouting, Bushnell offers data plans (no contract required) as economical as $9.99/month to complement a variety of scouting tactics, including a convenient pay-as-you go plan. Data communication to and from the camera operates on AT&T's fast and reliable 4G LTE network.

As the industry leader in trail camera technology, Bushnell packs each Wireless TropyyCam HD with a host of technologically advanced scouting tools. With a .6-second trigger speed and an 8MP camera that captures 720p high definition (HD) video, Wireless Trophy Cam HD helps hunters more effectively monitor game activity without stepping foot in the field.

Featuring black no-glow LEDs and an improved hyper passive infrared sensor (PIR), Wireless Trophy Cam HD captures game activity at up to 50 feet away. In addition to live trigger images, Field Scan 2X allows hunters to monitor game during peak activity periods like dawn and dusk. This time lapse technology captures images or video at preset intervals ranging from one minute to 60 minutes, while simultaneously capturing live trigger images.

With an industry-leading multi-month battery life on a single set of batteries and compatibility with up to a 32 GB SD card, Wireless Trophy Cam HD captures all the action all season long. In addition, each image or video features an information stamp that is loaded with helpful scouting information including date, time, barometric pressure, moon phase and more.

Available exclusively at Cabela's through March and at leading retailers beginning in April, Wireless Trophy Cam HD has a minimum advertised price (MAP) of $599.99. Bushnell will offer several accessories for the camera including a security case and a solar panel that can be used in conjunction with rechargeable batteries to improve battery life.

Bushnell Outdoor Products is a global manufacturer and marketer of branded consumer products based in Overland Park, Kansas. Bushnell Outdoor Products sells its products worldwide under the Bushnell®, Bee Stinger, Butler Creek®, Final Approach®, Gold Tip, Hoppe's®, Millett®, Night Optics, Primos, Simmons®, Stoney Point®, Tasco®, Uncle Mike's®, Uncle Mike's Law Enforcement®, and the following eyewear brands: Bollé®, Cébé® and Serengeti®.

For information about any of these brands or products, please contact Bushnell Public Relations at (913) 752-6105.