The Count Down For The Berkley B1 Is On

#The event that took the Canadian fishing scene by storm just last year is back, bigger and better than ever! Enter the return of the Berkley B1 Canadian Bass Open, regarded as the most prestigious contest in the competitive fishing scene. This October 2nd & 3rd, the city of Salaberry-de-Valleyfield located in Quebec near the Ontario border, will play host to the two-day extravaganza as the best professional anglers in the country ascend onto the pristine waters of Lake St-Francis.

The blast-off of the event will be taking place at the Valleyfield Marina at 7am sharp. With 150 boats registered, this will be a monumental spectacle that is not to be missed. Official weigh-in ceremonies for both days from 3pm to 7pm at the main stage located in Parc Sauvé in downtown Valleyfield.

"The Berkley B1 is without question the most anticipated and talked about fishing event in Canada" states Ben Woo, President, Berkley B1. "With the absolute biggest names in competitive fishing as well as industry leading sponsors that are motivated to take tournament fishing to the next level, this year's Berkley B1 is re-writing history all over again."

Since the opening of registrations for competitors in January, applications have been pouring in. The support from both the local Quebec angling community and as far reaching as the shores of Dartmouth, Nova Scotia to the northern town of Sault-Ste-Marie, Ontario, anglers everywhere are flocking to be a part of the Berkley B1 experience.

"Berkley is ecstatic about the return of this great event." expresses Chris Hockley, Marketing Manager, Pure Fishing Canada. "Being the title sponsor of this elite competition provides us the opportunity to support the competitive angling community on a national level and communicate the quality and performance of our products to fishing enthusiasts."

Signing on as the new exclusive presenting sponsor of the Berkley B1 is outboard motor manufacturer, Evinrude. Known for its long and innovative history in the world of marine performance, and having just celebrated its 100th anniversary last year, the BRP-owned Evinrude has always been a strong supporter of bass fishing competitions. "We recognize the magnitude of the Berkley B1 tournament and how important a role it plays in the Canadian fishing scene. This event represents the highest performance in its category, as does our Evinrude E-TEC outboard engines." claims Krista Heidgerken, Senior Promotions and Tournaments Coordinator for BRP's Evinrude outboard engines. Evinrude raises the bar and takes the originally advertised $25,000 first place prize and upgrades it to two(2) 2011 Evinrude E-TEC 250HO outboard motors including rigging accessories. Valued at over $60,000, winners of the Berkley B1 will also be treated to a turnkey install of the new power units courtesy of Maple Grove Marine, a major Evinrude dealer in Quebec. This now raises the total prize value to more than $120,000.

Since the competition consists of teams of two anglers bringing five fish back at the end of each day, this means potentially over 1,100 fish will be brought to the scales during the event. In order to properly manage and handle this volume, a very unique fish management and weighing system is being brought in to ensure the well being and vitality of the resource.

As the newest premier partner to the event, Shimano Canada is stepping in and providing their proprietary, world-class Shimano Water Weigh-In System, complete with two Shimano Live-Release boats. "We are very excited to be a part of the B1 competition and to be the driving force behind demonstrating to the public, that fishing tournaments are fun, challenging and safe for the environment" states Bob Mahoney, Northern Marketing Manager, Shimano Canada. "The Shimano Water Weigh-In System improves the physiological condition and survival of fish in live-release tournaments and we'll be ready to properly handle the big bass that await us on lake St-Francis. Our goal is to get these fish back in the water better than they came in."

The town of Salaberry-de-Valleyfield is finally ready to host the greatest showdown ever to take place in fishing. The stage is set, bass fishing in Canada will be taken to new heights as the countdown is on to determine who are the anglers that are truly worthy of being the 1.

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