Sportsman Channel Reaches 31.1 Million Subscribers

Sportsman Channel Reaches 31.1 Million Subscribers

Sportsman ChannelSportsman Channel, the leader in outdoor TV for the American Sportsman, announced Tuesday it has reached a new milestone of 31.1 million households according to Nielsen.

The network's escalation can be attributed to broad based growth across all of its distribution partners, including a combination of new launches and migrations to digital basic. Sportsman Channel is carried on DIRECTV, Dish Network, AT&T U-Verse, Verizon FiOS, Cablevision, Charter Communications, Comcast, Cox Communications, Time Warner Cable, Suddenlink and numerous other operators.

"Crossing the 30 million mark is a great milestone for Sportsman Channel and the millions of American sportsmen and women we represent," said Gavin Harvey, CEO of Sportsman Channel. "We have our sights on greater growth ahead, and our momentum is a reflection of our value as the only national TV channel that is 100 percent devoted to the 80 million Americans who hunt, shoot and fish.

Distributors are responding to Sportsman's powerful appeal to sportsmen and outdoor enthusiasts, one of the country's largest vertical markets.  Sportsman Channel has more hours of hunting, shooting and fishing programming on the air each week than any other channel.  In addition, the network offers an HD channel, extensive video on demand content, and the most aggressive multi-media marketing and promotion in its category.


After premiering 75 new series in 2011, in the first quarter of 2012 alone Sportsman Channel is premiering 29 new series — all of them 100 percent shot and mastered in stunning HD. The line-up of new programming includes best-in-class original productions that bring a new level of quality and story-telling to the genre, such as: Dropped: Project Alaska, Shell Shocked! with Patrick Flanigan; MeatEater with Steven Rinella; NRA's Guns & Gold, a reality show from the National Rifle Association; and Outlanders Limited Draw, with Huntley Ritter. The network also has more than 60 returning series giving Sportsman Channel viewers a total of nearly 500 new episodes in the first quarter alone.


The combination of a strong brand, passionate customer base, best-in-class programming and increasing distribution has resulted in robust ad sales growth for Sportsman Channel.  The channel is attracting prestige brands for advertising, sponsorship, and product placement from both the endemic and non-endemic arenas.

Get Your Fish On.

Plan your next fishing and boating adventure here.

GET THE NEWSLETTER Join the List and Never Miss a Thing.

Recommended Articles

See More Recommendations

Popular Videos

MLF BPT angler and former Classic champ Casey Ashley has been with Costa del Mar sunglasses his whole career. At ICAST 2019, he shows OSG writer Lynn Burkhead some new products and talks how to pick the right lens color for the water.

New 4-Liter Dry Creek Gear Pouch from Simms

New 4-Liter Dry Creek Gear Pouch from Simms

Outdoor Sportsman Group writer Lynn Burkhead gets new product details from Simms Fishing Product's John Frazier about the new waterproof 4-Liter Dry Creek Gear Pouch.

Mustad

Mustad's Saltwater Jig Lineup

Russ Whisler shows OSG's Lynn Burkhead the innovative features and great color schemes in Mustad's voluminous lineup of saltwater jigs introduced at ICAST 2019.

Costa and Captains for Clean Water

Costa and Captains for Clean Water

With the company's heavy involvement in initiatives like Kick the Plastic and Captains for Clean Water campaigns, Costa's Amanda Sabin tells OSG's Lynn Burkhead all about the sunglass maker's unwavering commitment to help the freshwater and saltwater environment.

See More Popular Videos

Trending Articles

From Monksville Reservoir to Union Lake, plus five other picks, here's where you'll find the Garden State's hottest bass fishing. Destinations

7 Best Bets for New Jersey Bass

J.B. Kasper - October 04, 2010

From Monksville Reservoir to Union Lake, plus five other picks, here's where you'll find the...

Fishing for nighttime crappie gets you out of the summer heat and puts more fish in the cooler.

By Other Freshwater

6 Tips for Nighttime Crappie

Keith Sutton - June 19, 2017

Fishing for nighttime crappie gets you out of the summer heat and puts more fish in the...

Unless you live in Antarctica, the only continent they aren't known to inhabit, there is a species Catfish

10 Biggest Catfish World Records of All Time

Jack Vitek - December 08, 2014

Unless you live in Antarctica, the only continent they aren't known to inhabit, there is a...

You can catch bluegill faster with these strategies. Panfish

Find and Fish Bluegill Beds Efficiently

Terry Madewell - May 22, 2019

You can catch bluegill faster with these strategies.

See More Trending Articles

More Other Freshwater

Catching winter walleyes often requires mobility and a willingness to adjust tactics. Other Freshwater

Hardwater Handbook: Ice-Fishing Adaptations

Mark Romanack - January 28, 2020

Catching winter walleyes often requires mobility and a willingness to adjust tactics.

Heartbreaker: Record-sized fish caught, released on Valentine's Day doesn't count. Other Freshwater

Right Fish, Wrong Day for 'Record' Paddlefish

Lynn Burkhead - February 21, 2020

Heartbreaker: Record-sized fish caught, released on Valentine's Day doesn't count.

There is no greater fish that swims than the mighty muskellunge. Other Freshwater

Fall Muskies On Live Suckers

October 10, 2018

There is no greater fish that swims than the mighty muskellunge.

Increase your odds of hooking up by trolling, then casting in high-percentage areas. Other Freshwater

Troll to Cast for Muskies

Mark Sak - June 13, 2019

Increase your odds of hooking up by trolling, then casting in high-percentage areas.

See More Other Freshwater

GET THE MAGAZINE Subscribe & Save

Digital Now Included!

SUBSCRIBE NOW

Give a Gift   |   Subscriber Services

PREVIEW THIS MONTH'S ISSUE

GET THE NEWSLETTER Join the List and Never Miss a Thing.