South Dakota's Walleye Classic Highlights Its Fishery

#Among outdoor enthusiasts, South Dakota is known as a natural paradise. The state has gorgeous, varying terrain and waterways and is recognized for its unmatched fishing and hunting opportunities. One event which has highlighted the exceptional fishing resources in South Dakota is the SD Walleye Classic, located in Akaska on Lake Oahe. The 2010 SD Walleye Classic will be held August 12th to 15th.

The SD Walleye Classic is a full weekend of activities for the entire family. The main event is the AIM Pro Walleye Series tournament August 12 - 14. This tournament pairs the AIM Professional Anglers with different Co-anglers for each day of the three day tournament. The Pro Angler champion will earn $30,000 for first place. The weigh-in will be held in Akaska beginning at 4:00 pm each day. The weigh-in is also broadcast live at

New for 2010 is a groundbreaking partnership with Anglers Insight Marketing (AIM) that will showcase all that South Dakota has to offer to outdoorsmen and women. This exciting new partnership has been developed to provide the state of South Dakota and the South Dakota Walleye Classic & Festival with a unique opportunity to promote itself through the world's top walleye anglers and the newest, most innovative professional fishing organization in the country.

The partnership with AIM includes three South Dakota-based AIM Pro Anglers fishing from tournament boats wrapped with the South Dakota "Great Faces, Great Places" messaging. The featured AIM Pro Anglers are Chad Schilling, Rick Olson, and Lynn Jurrens. These anglers will spread the message of vacations in South Dakota across the Midwest as they compete in the 2010 AIM Pro Walleye Series' tournaments, as well as other appearances.

In addition, 50 of the top AIM Pro Anglers will sport the South Dakota "Great Faces, Great Places" logos on their vehicles, boats, and tournament jerseys throughout the 2010 competition season and other appearances. These Pros will also make special appearances supporting South Dakota at numerous travel and sport shows throughout the Midwest.

The South Dakota Walleye Classic will sponsor the Big Basket Awards at each of the AIM Pro Walleye Series' in 2010 to further highlight their states recognition of anglers' achievements everywhere. And the SD Walleye Classic will feature a special Pro-Celebrity mini-tournament on August 15th, the day after the Akaska AIM Pro Walleye Series' event. South Dakota dignitaries will be paired up with AIM Pro Anglers for a special day of competitive fishing on Lake Oahe, featuring the exclusive AIM Catch-Record-Release' format.

Anglers Insight Marketing, LLC' will also provide year-round promotions for the state of South Dakota and the SD Walleye Classic via its dynamic multi-media website ( and through its five AIM Pro Walleye Series' events in 2010.

"AIM anglers love fishing in South Dakota and the Akaska South Dakota Walleye Classic & Festival has become a favorite stop for many of them and their families," said Scott Matheson, President and CEO of AIM. "It is a natural fit for one of South Dakota's great events, in one of our country's great natural resource states to partner with our growing and promotionally-driven organization. We look forward to putting our unique marketing abilities to work with the great people of South Dakota to help drive outdoor enthusiasts and their families to vacation in their magnificent state."

George Kessler, SD Walleye Classic & Festival spokesperson said, "AIM gives us the opportunity to share our story through some of the best walleye fishermen in the country and an organization that truly understands how to connect with people who will be interested in visiting our great state. Our goal is to continue to promote the SD Walleye Classic & Festival to become equal in popularity to the Sturgis motorcycle rally!"

In addition to all the events and activities surrounding this great event in Akaska, SD. The J. J. Keller Fishing team will be presenting a worthy South Dakota non-profit organization a $10,000 check from the J. J. Keller Foundation. This type of community support and funding is a common occurrence when an AIM tournament comes to town thanks to two of its Pros, James J. Keller and Brian Keller.

Further information about AIM as well as up-to-the-minute updates about tournaments can be found at the AIM web site: A complete schedule of events for the SD Walleye Classic & Festival can be found at For more information about South Dakota Tourism resources and to request a FREE vacation Guide, please visit

Anglers Insight Marketing, LLC' (AIM) is a unique tournament organization created by many of the most successful professional walleye anglers and other investors who share a mission of advancing not only competitive angling but the entire fishing industry. The organization is dedicated to providing unmatched marketing exposure to the competitive anglers and the supporting sponsors. AIM's unique Catch-Record-Release' format, dynamic events and the introduction of new and innovative technologies have been designed to bring a higher level of entertainment and useful information to the world of fishing.

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