Sitka Launches First New Camo Pattern in Eight Years

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Sitka collaborated with the University of Georgia Deer Research Lab to produce its first new camo pattern in eight years—Optifade Cover. Developed from research on ungulate and turkey vision, the partnership produced a pattern that gives superior stealth, making turkey and deer hunters disappear, especially for hunters in the Eastern U.S. and Pacific Northwest.

Per the Sitka press release:

OPTIFADE Cover employs a science-backed, field-proven approach to enhance stealth for hunters. This new pattern builds on OPTIFADE’s established design principles, incorporating specialized coloration and breakup elements to ensure hunters remain virtually invisible to game. Whether pursuing whitetail deer from velvet through fall or hunting turkeys in the keen eyes of spring, this pattern offers unparalleled concealment.

“Our goal at SITKA has always been to push the limits of what's possible in hunting gear, and with OPTIFADE Cover, we have taken concealment to the next level,” said Todd Barker, Marketing Director at SITKA Gear. “Cover is not just about blending in, it's about helping the hunter become undetectable in the eyes of the game..”

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