Rippin' Lips set to deliver catfishing ''goods'' at ICAST

Imagine the buzz surrounding the angling community had the largemouth bass world record been broken seven times inside the past 20 years, and five times in the last decade. It sounds like crazy talk until you consider this is precisely what has occurred with North America’s third largest freshwater fish—the blue catfish, whose record has gone from 100 to 143 pounds in just two decades.Now imagine attending a tournament in which the spectators show up in droves not to see their favorite angler, but to witness catfish the size of 8th graders emerging from livewells with regularity.Indeed, these are exciting times for catfish anglers, and at last count numbered nearly 8-million savvy souls. That’s the “Whisker Nation,” and it’s growing fast.Yet despite the great popularity of cats, folks who pursue these hard-pulling fish remain, in terms of available quality fishing tackle and gear, the most underserved angling group in the nation.Rippin Lips, the emerging Pennsylvania based catfish company, intends to fix that. Recognizing the glaring need for top-tier catfish bait, tackle and gear at retailers nationwide, the cat-friendly company has for several years been quietly developing a premium line of products, with the singular goal of helping anglers catch more catfish and have more fun.Consider this your official catfish call-to action. It’s a note to self: Check out Rippin Lips’ killer catfish spread at the upcoming ICAST show (Booth #414). If ICAST offered a “Best in Show” award for the catfish category, Rippin Lips might make a clean sweep. Until then, ponder the following cool catfish stuff — a few among many potential award winners — straight from the Whisker Nation.No Trace® Field Spray – To stay hidden from their prey, hunters douse hands and clothing in various scent-elimination products. Wise anglers act accordingly. No Trace is a refreshing, environmentally benign hand and skin sanitizer that eliminates the full spectrum of odors that repel fish. It’s also a natural antimicrobial and disinfectant. There’s nothing else like it.Bootleg™ Dip Bait – An old secret bait formula has recently been discovered, bottled and released to the catfishing public. The new catfish dip bait is offered in two select blends: Batch No. 17 – Sweet & Sticky and Batch No. 131 – Bold & Bloody.Scent Trail® Feeding Stimulant, Tournament Grade Circle Hooks, Leakin Livers® Bait, Supercat® Rods & Combos, and much more!As you’re strolling the aisles at ICAST, look for the bright red booth (#414), decorated with lots of big ol’ catfish. Stop and talk fishing with legendary catman John Jamison, plus pick up your copy of Whisker Nation—full of great catfish products and valuable fish-catching advice.About Rippin LipsBased in rural South-Central Pennsylvania, Rippin Lips has been creating America’s catfish-catching’est bait since 2008. Their popular Leakin Liver™ Catfish Bait—whose top-secret recipe continues to be tweaked and fine-tuned each season—offers advantages and ingredients not found in other catfish baits. 100% natural, non-messy, biodegradable, and easy to use and keep on the hook, Leakin Livers give of a continual profuse scent trail that calls cats from afar. Beyond Leakin Livers Catfish Bait, Rippin Lips also manufactures and distributes a potent line of tackle and gear, including Scent Trail™ Fish Attractant, No-Trace™ Scent Eliminator, and catfish hooks, rods and bait-keeping products. With design input and guidance from elite tournament anglers, such as John Jamison and Phil King, Rippin Lips has become a leading name in modern catfishing gear.

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