Rapala Named Top Hard Bait, Fishing Knife Brand


For 2010, Rapala was named the top hard bait and fishing knife brand through Southwick Associates' AnglerSurvey.com, which captures the products anglers purchased most frequently in 2010.

The list of anglers' favorite brands was compiled from more than 31,000 Internet-based surveys completed by anglers who volunteered to participate last year in AnglerSurvey.com polls.

"We are thrilled that anglers chose Rapala as their favorite brand of hard baits and fishing knives," said Tom Mackin, president of Rapala USA. "To this day, Rapala hard baits are hand-tuned and tank tested to ensure each lure performs at its best - helping anglers catch more and bigger fish outing-after-outing."

Since Southwick Associates began polling anglers on their favorite products, Rapala hard baits and fillet knives have been the top choice year after year.

Southwick Associates was founded in 1989 to serve state fish and wildlife agencies as well as the sportfishing and hunting industries, specializing in economic and business statistics related to fish and wildlife.

For more information on Rapala, please visit www.rapala.com and for more information on Southwick Associates and AnglerSurvey.com polls, please visit www.southwickassociates.com.

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