Skip to main content

Pure Fishing Brands Promote 'Fish Through It'

Campaign delivers content to inspire anglers during COVID-19 crisis.

Pure Fishing Brands Promote 'Fish Through It'

(From Pure Fishing news release) Iconic fishing brands Abu Garcia, Berkley, PENN and Ugly Stik have joined forces to help anglers stay connected with fishing despite limitations due to the coronavirus pandemic.

Through "Fish Through It,” the companies want to remind families of the joys of fishing — and its ways of creating "social distancing" in the outdoors.

"In light of the global COVID-19 crisis, families and individuals are in need of safe, engaging and socially responsible activities suitable for all ages," parent company Pure Fishing said in a news release.

"Fish Through It" aims to help anglers make the most of stay-at-home guidelines they may face in the coming weeks and months, offering tips and techniques for anglers of all skill levels.


"The websites for Abu Garcia, Berkley and PENN are serving up interesting and timely content. Each brand is puts its own spin on the idea with unique content geared toward their respective community," according to the press release.


"Fish Through It" wants to inspire all anglers to continue their love of fishing, even if their ability to get on the water is hampered, or even eliminated, by the restrictions in place in the fight against COVID-19. Anglers are reminded to remain in compliance with local and national regulations and guidelines regarding activities outside of the home.

"For those under shelter-in-place orders, 'Fish Through It' will provide interesting fishing content to enhance fishing skills that can be deployed when we can all safely and responsibly return to the water," the companies said.

On social media, Berkley has launched its 14-Day Challenge, hosted by professional bass angler Hunter Shryock to get anglers and families engaged both in and out of the house (when and where permitted). The challenge began on Monday March 30. Each day, a new challenge will be presented via the Berkley Facebook page and the Instagram Page where people are encouraged to submit their responses to the challenges in order to win prizes and engage with the online community. Official rules can be found at the Berkley "Fish Through It" page.

Get Your Fish On.

Plan your next fishing and boating adventure here.

GET THE NEWSLETTER Join the List and Never Miss a Thing.

Recommended Articles

See More Recommendations

Popular Videos

New for 2021: Rage Broadhead, Nockturnal Nock, Carbon Express Arrows

New for 2021: Rage Broadhead, Nockturnal Nock, Carbon Express Arrows

New for 2021, here's a look at the new Rage Trypan NC, Nockturnal Shift Nock, Carbon Express Maxima RED Contour and D-Stroyer PileDRIVER arrows.

New for 2021: Elite Archery Bows, Slick Trick Broadheads and CBE Sight

New for 2021: Elite Archery Bows, Slick Trick Broadheads and CBE Sight

Learn more about two new Elite Archery bows, the Enkore and Remedy, two new broadhead from Slick Trick and a new site from Custom Bow Equipment (CBE).

New for 2021: Mathews V3 27 & 31 Bows

New for 2021: Mathews V3 27 & 31 Bows

After a fall of testing new 2021 Mathews products on the road as he filmed new episodes for Bowhunter Magazine's television program, editor Curt Wells had an exciting visit with Mark Hayes, Mathews design engineer, as the pair looked at the new V3 27 and V3 31 bows.

New for 2021: Bear Redemption EKO, Legit RTH Compound Bows

New for 2021: Bear Redemption EKO, Legit RTH Compound Bows

Bear Archery's newest bows - Redemption EKO and Legit RTH - are light, adjustable and fast.

See More Popular Videos

Trending Articles

Get ready to braise ground venison with all the traditional chili ingredients, directly on the grill, for a smokin' hot take on this comfort food classic.Smoked Venison Chili Recipe Wild Game

Smoked Venison Chili Recipe

Eva Shockey - October 16, 2020

Get ready to braise ground venison with all the traditional chili ingredients, directly on the...

Enjoy canned venison warmed or use it in stews, chili, and other hot dishes.Canned Venison Recipe Wild Game

Canned Venison Recipe

Raschell Rule - January 15, 2021

Enjoy canned venison warmed or use it in stews, chili, and other hot dishes.

Expansion of Woodland Series targets continues fun, realistic way to practice.New for 2021, Rinehart's 1/3-Scale Moose Archery Targets ATA Show

New for 2021, Rinehart's 1/3-Scale Moose Archery Targets

Game and Fish Staff - January 07, 2021

Expansion of Woodland Series targets continues fun, realistic way to practice.

The colder waters of early spring are prime times to use these proven bait rigs for stripers.3 Proven Bait Rigs for Stripers Striper & Hybrid

3 Proven Bait Rigs for Stripers

J.B. Kasper

The colder waters of early spring are prime times to use these proven bait rigs for stripers.

See More Trending Articles

More News

With the latest giant weighing in at 151.9 pounds, Oklahoma's Keystone Lake is ground zero for record-size paddlefish.World-Record Paddlefish Déjà Vu - Oklahoma Gives Up Another Weighing 151.9 Pounds Records

World-Record Paddlefish Déjà Vu - Oklahoma Gives Up Another Weighing 151.9 Pounds

Lynn Burkhead - July 24, 2020

With the latest giant weighing in at 151.9 pounds, Oklahoma's Keystone Lake is ground zero for...

Ugly Stik's Santa Claus Bass Tournament featured 298 Santa-suit-wearing anglers at Lake Norman, N.C.Good Deeds: Bass-Fishing Santas Raise $15K in Toys for Kids News

Good Deeds: Bass-Fishing Santas Raise $15K in Toys for Kids

Game and Fish Staff - December 21, 2020

Ugly Stik's Santa Claus Bass Tournament featured 298 Santa-suit-wearing anglers at Lake...

In a landmark bipartisan result, the House of Reps passed the bill by a 319-107 vote; President Trump expected to sign into law.Great American Outdoors Act Passed By House Conservation & Politics

Great American Outdoors Act Passed By House

Lynn Burkhead - July 23, 2020

In a landmark bipartisan result, the House of Reps passed the bill by a 319-107 vote;...

After a huge ‘gill caught by a kid in Okla. goes viral, we take a look at the biggest of the diminutive species.The Story of Record (and Near-Record) Bluegills Panfish

The Story of Record (and Near-Record) Bluegills

Lynn Burkhead - August 12, 2020

After a huge ‘gill caught by a kid in Okla. goes viral, we take a look at the biggest of the...

See More News

Magazine Cover

GET THE MAGAZINE Subscribe & Save

Digital Now Included!

SUBSCRIBE NOW

Give a Gift   |   Subscriber Services

PREVIEW THIS MONTH'S ISSUE Arrow

Buy Digital Single Issues

Don't miss an issue.
Buy single digital issue for your phone or tablet.

Buy Single Digital Issue on the Game & Fish App

Other Magazines

Special Interest Magazines

See All Special Interest Magazines

GET THE NEWSLETTER Join the List and Never Miss a Thing.

Phone Icon

Get Digital Access.

All Game & Fish subscribers now have digital access to their magazine content. This means you have the option to read your magazine on most popular phones and tablets.

To get started, click the link below to visit mymagnow.com and learn how to access your digital magazine.

Get Digital Access

Not a Subscriber?
Subscribe Now