Plano Molding Company & Synergy Outdoor Merger

Plano Synergy Holdings will be the market leader across multiple hunting and fishing product categories.

Plano Molding Company & Synergy Outdoor Merger
Plano Molding Company & Synergy Outdoor Merger

Plano Molding Company (Plano) and Synergy Outdoors are pleased to announce a newly formed strategic merger called Plano Synergy Holdings. Plano is a leading brand in the fishing accessories market, and is the premier supplier of outdoor sports storage systems. Synergy Outdoors is a market leader in hunting-related products, and is home to a portfolio of market leading brands, including Wildgame Innovations, Barnett Outdoors, Ameristep Hunting Products, Flextone Game Calls, Halo Optics and Evolved Harvest & Habitats. Together, the companies will form one of the leading platforms in the outdoor products industry and will be ideally positioned to accelerate growth both organically and via acquisition.

Based in Plano, Illinois, and founded in 1932, Plano is recognized as the leading brand in fishing and fall sports markets where it proudly supplies tackle boxes, bait storage, gun cases, archery cases, and Frabill branded ice fishing, landing nets and live bait storage products. It also produces cases for cosmetics, tools and crafts, as well as storage containers and shelving for home and office. Plano is currently owned by management and the Ontario Teachers' Pension Plan.

Synergy Outdoors, based in Baton Rouge, Louisiana, and founded in 2002 by Ryan Busbice, has grown rapidly since inception by developing industry leading brands, focusing on product innovation, and reliably delivering for its retail customers. Ryan, along with his brother Matt and father Bill, star in the hit television show "Wildgame Nation" which airs on the Outdoor Channel. Ryan and Matt will assume senior management positions with the combined company, and will join as significant shareholders in Plano Synergy Holdings.

"The Plano management team and I are extremely excited to be partnering with Ryan and Matt Busbice along with the wide range of talented personnel across Plano Synergy Holdings" stated Tom Hurt, the Company's President and CEO. Hurt added, "We look forward to working together to grow both the exciting Synergy portfolio of brands and Plano's heritage brands to their full potential. We plan to continue our dedication to exceeding our customer expectations in product innovation, market leadership and world-class customer service. An exciting new journey has just begun for our companies, our valued associates and the many market leading brands under the Plano Synergy umbrella."


Ryan Busbice said "Over the last decade we have sought to bring our passion for hunting to the marketplace by developing innovative products that make hunters more successful in the field. This combination will allow us to move towards our long-term vision of becoming a true year-round leader in the broader outdoor industry. Plano Synergy Holdings will be well positioned with leading brands across both hunting and fishing product categories. I am thankful for the true dedication of the Synergy team over the years, and I now look forward to also working with Tom Hurt and the rest of the Plano team to continue to serve our dedicated consumers and valued retail partners."


www.planomolding.com

www.synergyod.com

GET THE NEWSLETTER Join the List and Never Miss a Thing.

Recommended Articles

See More Recommendations

Popular Videos

13 Fishing Inception SZ

13 Fishing Inception SZ

Florida angling pro Jessie Mizell knows that the saltwater found in Sunshine State coastal fisheries can wreak havoc on even the best fishing gear. But with 13 Fishing's new feature laden Inception SZ saltwater baitcasting reel, tackling inshore and light tackle saltwater game fish just got a whole lot easier!

Mustad

Mustad's New Tungsten Weights

Long known as one of the world's premiere hook makers, Mustad's Reid McKinstry shows OSG's Lynn Burkhead that the company is now one of the leaders in making tungsten terminal tackle products for anglers.

MLF Pros: What

MLF Pros: What's Your Go-To Lure?

When all else fails, here's what these pros tie on.

Minn Kota's Brad Henry shows OSG's Lynn Burkhead that there's much to like in the new Minn Kota Riptide Terrova saltwater trolling motor that comes with I-Pilot and an 87-inch shaft.

See More Popular Videos

Trending Articles

North Dakota Game & Fish Department said the 16-9 walleye doesn't qualify for record. Walleye

Record-Sized Walleye Was Foul-Hooked, Agency Says

G&F Online Staff

North Dakota Game & Fish Department said the 16-9 walleye doesn't qualify for record.

Unlike many game fish, catfish can be harder to catch during the spawn. Here are some strategies. Catfish

Understanding Catfish Spawning

Keith Sutton - June 06, 2006

Unlike many game fish, catfish can be harder to catch during the spawn. Here are some...

Here are the 10 most common reel performance problems and how to fix them. Reels

10 Most Common Reel Performance Problems

Anietra Hamper

Here are the 10 most common reel performance problems and how to fix them.

While wildly popular amongst anglers around the world, the IGFA World Record book shows the biggest pike come from Europe. Records

Top 10 Biggest Pike World Records of All Time

Jack Vitek - August 19, 2015

While wildly popular amongst anglers around the world, the IGFA World Record book shows the...

See More Trending Articles

More Stories

We Coyote hunters spend a lot of time ringing the dog's dinner bell when we call. But we are Stories

Call Our Complex Coyotes

Brad Fitzpatrick - July 13, 2017

We Coyote hunters spend a lot of time ringing the dog's dinner bell when we call. But we are

It was a difficult question for a young hunter to ask, and the answer didn't come any easier. Stories

Deer Camp Lesson Learned the Hard Way

Jeff Johnston - February 04, 2020

It was a difficult question for a young hunter to ask, and the answer didn't come any easier.

 Missouri hunter Tim Phillips is all smiles after using his late grandfather's worn Marlin 30.30 Stories

Grandpa's Gun Tags Giant Buck, Ends Multi-Year Quest

Lynn Burkhead - November 21, 2017

Missouri hunter Tim Phillips is all smiles after using his late grandfather's worn Marlin...

Behind the Badge is a regular series of perspective stories by Oklahoma game warden Carlos Gomez. In this article, Gomez recounts his experiences from his first nighttime poaching bust. Stories

Behind the Badge: A Warden's First Night-Poaching Bust

Game & Fish Online Staff - July 30, 2018

Behind the Badge is a regular series of perspective stories by Oklahoma game warden Carlos...

See More Stories

GET THE MAGAZINE Subscribe & Save

Digital Now Included!

SUBSCRIBE NOW

Give a Gift   |   Subscriber Services

PREVIEW THIS MONTH'S ISSUE

GET THE NEWSLETTER Join the List and Never Miss a Thing.