Outdoor Sportsman Group - Networks Deliver Thrice the Adventure at 2016 Upfronts
Outdoor Channel, Sportsman Channel and World Fishing Network
Bundled Together as a Powerful Marketing Solution
Trusted Digital and Traditional Publications Also Offered as Part of Strategic Ad Buy
DENVER (April 27, 2016) – When it’s time to play, more than 134 million Americans head to the great outdoors to relax, compete and find adventure. Outdoor Sportsman Group – Networks (Outdoor Channel, Sportsman Channel and World Fishing Network) and Outdoor Sportsman Group – Integrated Media combine to deliver the largest aggregation of outdoor lifestyle content on television, print and online around the globe. Outdoor Sportsman Group is in business to entertain, inform and engage everyone from outdoor enthusiasts to armchair adventurers.
Not only does Outdoor Sportsman Group deliver the world’s most linear content with its television networks, it also boasts the world’s most comprehensive, educational and engaging digital and print properties. With 19 cutting edge digital websites and production operations, along with 15 market-leading outdoor magazines, respectively, the Outdoor Sportsman Group – Integrated Media group is the trusted industry leader.
“Throughout the past year, Outdoor Sportsman Group has increased awareness and generated significant gains in distribution, ratings and revenues from its linear and digital properties,” said Jason Brist, Executive Vice President of ad sales at Outdoor Sportsman Group. “We did that in a year in which our company was still forming after the acquisition of Sportsman Channel and InterMedia Outdoors. For the 2016-2017 Upfront season, we are prepared to sell our entire outdoor lifestyle multimedia portfolio in one unified package.”
After investing millions in programming, marketing, promotion and production, Outdoor Sportsman Group is dedicated to one thing: introducing a much larger audience to its immersive content.
Outdoor Channel: Real. Life. Adventure. Outdoor Channel has been investing and creating compelling programming for armchair adventurers, as well as active participants. The network has designed its Monday night programming – Duck Dynasty (Seasons 1-6), Alaska’s Wild Gourmet, The Gunfather and Carter’s W.A.R. – to appeal to this audience by delivering reality-based, character-driven and danger-intensive content with a mix of adventure, as well as man vs. wild programming. Friday nights also will feature outdoor lifestyle-related classic movies that engage passionate and broad-based audiences.
Sportsman Channel: True to the Core. Sportsman Channel is focused on “super-serving” dedicated outdoor enthusiasts who are serious when it comes to living the outdoor lifestyle. These highly-active outdoorsmen and women have an insatiable appetite for outdoor programming filled with action and adventure in the field and on the water, as well as instructive content from some of the industry’s most renowned experts: Jim Shockey (Jim Shockey’s The Professionals), Steven Rinella (MeatEater), Brian “Pigman” Quaca (Pigman: The Series) and Mike Hanback (Big Deer TV with Mike Hanback).
World Fishing Network: Sharing Every Angler’s Passion for Fishing. These six words encapsulate World Fishing Network and its loyal viewers. From fishing tips and tournaments to adventure and travel, every program offers 24/7 angling activity in every region of the country, while fishing for every species. Fishing alone or with friends, dedicated anglers can’t get enough of Grand Slam Fishing, World Fishing Journal, MLF All Angles, Timmy Horton Outdoors, FLW Outdoors and The Scott Martin Challenge.
While it is hard to refute that Outdoor Sportsman Group owns the linear space in the outdoor lifestyle genre; it is also hard to argue against Outdoor Sportsman Group – Integrated Media – with 15 outdoor lifestyle hunting/shooting/fishing magazines (Petersen’s Hunting, Guns & Ammo, In-Fisherman, North American Whitetail, Game & Fish to name a few), as well as 19 top websites – as the industry’s leading authoritative voice in print and digital content.
“With a large and loyal following, our multimedia brands and digital networks cater to 26 million readers and attract more than 38 million unique visitors to our outdoor lifestyle websites,” said Jeff Paro, CEO and President of Outdoor Sportsman Group – Integrated Media. “As a cross-platform resource combined with our television networks, there is no media company in the world that offers outdoor lifestyle enthusiasts more than us.”
Young, active and media savvy are some of the adjectives used in describing Outdoor Sportsman Group – Networks’ audience loyalists. With three networks seen in more than 82 million households combined, as well as magazines and digital websites made available to more than 134 million outdoor enthusiasts, Outdoor Sportsman Group is clearly the world’s largest aggregator and provider of outdoor lifestyle content.
About Outdoor Sportsman Group
Outdoor Sportsman Group is comprised of the world’s foremost media and entertainment brands for outdoor adventure enthusiasts. It includes three leading multichannel networks: Outdoor Channel, Sportsman Channel and World Fishing Network. The Group also consists of a number of established integrated media assets: 15 outdoor magazines, including Guns & Ammo, Petersen’s Bowhunting and Florida Sportsman, and 19 top websites, including BassFan.com. Additionally, Outdoor Sportsman Group includes television production operations, Winnercomm, as well as aerial camera businesses, SkyCam and CableCam.
About Outdoor Channel
Outdoor Channel has been taking viewers across America and around the world on unparalleled adventures since 1993. Dedicated to the outdoor lifestyle and conservation, the independent cable network is a division of Outdoor Sportsman Group and provides a complete spectrum of riveting hunting, fishing, shooting and adventure entertainment. Outdoor Channel has the largest outdoor TV footprint in the country and is available in more than 50 countries internationally. Outdoor Channel can be viewed in HD and is accessible by broadband and mobile platforms. For program times and other information, visit www.outdoorchannel.com. Follow us on Twitter, Instagram, Facebook and YouTube, and download our iPhone and iPad app. #WhatGetsYouOutdoors
About Sportsman Channel
Launched in 2003, Sportsman Channel/Sportsman HD is a television and digital media company fully devoted to honoring a lifestyle that is celebrated by millions of Americans. A division of Outdoor Sportsman Group, Sportsman Channel delivers entertaining and informative programming that showcases outdoor adventure, hunting and fishing, and illustrates it through unique and authentic storytelling. Sportsman Channel embraces the attitude of “Red, Wild & Blue America” – where the American Spirit and Great Outdoors are celebrated in equal measure. Stay connected to Sportsman Channel online at thesportsmanchannel.com, Facebook, Twitter and YouTube.
About World Fishing Network
World Fishing Network is North America’s only television network, online and mobile platform dedicated exclusively to fishing and outdoor enthusiasts with programming that covers instruction, tips, tournaments, travel, food, boating, outdoor lifestyle and more. Available to cable, satellite and telco subscribers throughout the United States, Canada and the Caribbean, our lineup includes a selection of the best international series and the most diverse species coverage of any TV channel hosted by some of the top anglers from North America and across the globe. For more information, please visit WorldFishingNetwork.com and follow us at Facebook and Twitter.
About Outdoor Sportsman Group – Integrated Media
As a premier destination for the most avid outdoors enthusiasts, Outdoor Sportsman Group’s Integrated Media division is widely recognized for its strong special-interest multichannel brands, with 15 leading magazines – including Petersen’s Hunting, Guns & Ammo, In-Fisherman, North American Whitetail, Game & Fish – that reach more than 26 million readers. Its network of 19 websites, including BassFan.com, attract more than 38 million annual unique visitors, and hundreds of TV episodes of original branded hunting, sport shooting and fishing programming that airs on Outdoor Sportsman Group’s broadcast entities. Visit http://outdoorsg.com for more information.
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