NSSF Survey: Broad Demographic Appeal for Firearms Purchases

NSSF Survey: Broad Demographic Appeal for Firearms Purchases

NSSF graphic

Firearm and ammunition retailers have been busy, really busy, during the first six months of 2020 – and they are not just selling to what many thought to be the traditional customer, older white males – as new NSSF® research shows customers of all demographic backgrounds are part of this ongoing sales surge.

NSSF’s adjusted NICS data shows that a record 10.3 million firearm transactions have been processed by retailers nationwide in the first half of the year. No matter how busy NSSF retail members are handling these millions of transactions, we are thankful that they are always willing to take the time to let NSSF know what they are seeing first-hand in their stores and at their counters.

Thanks to retailers’ insights early this year, news outlets across the globe have been reporting that millions of Americans became first-time gun owners during the first four months of 2020. In early July we reached back out to retailers to learn more about who these surge customers were.

First off, approximately 90 percent of retailers reported an increase in firearm and ammunition sales during the first half of 2020 versus the first half of 2019. How big are those increases? Responding retailers noted that they are seeing a 95 percent increase in firearm sales and a 139 percent increase in ammunition sales over the same period in 2019.


It has been well known inside the industry that purchasers of guns and ammunition have long had diverse demographic backgrounds. During the first half of 2020, retailers noted that the overall makeup of their customers consisted of 55.8 percent white males, 16.6 percent white females, 9.3 percent Black males, 5.4 percent Black females, 6.9 percent Hispanic males, 2.2 percent Hispanic females, 3.1 percent Asian males and 0.7 percent Asian females. The highest overall firearm sales increase comes from Black men and women who show a 58.2 percent increase in purchases during the first six months of 2020 versus the same period last year.


Bottom line is that there has never been a sustained surge in firearm sales quite like what we are in the midst of. No matter who they are or the reason for their purchase, we must continue to practice and promote the rules of firearm safety and be sure to add a +ONE and invite some fellow enthusiasts with us to the range or field during National Shooting Sports Month® and the upcoming hunting seasons.

NSSF
NSSF graphic

For additional insights on the firearm industry, visit nssf.org/research. Please click here to print and share the infographic outlining the results of this survey.

GunVote2020
NSSF graphic

#GUNVOTE 2020: Help Drive Voter Registration

NSSF is urging all industry businesses to download and display NSSF’s #GUNVOTE® icon on their company websites and incorporate #GUNVOTE messages in their social media campaigns.


National Shooting Sports Foundation aims to promote, protect and preserve hunting and the shooting sports. Formed in 1961, NSSF has a membership of thousands of manufacturers, distributors, firearms retailers, shooting ranges, sportsmen’s organizations and publishers nationwide.

GET THE NEWSLETTER Join the List and Never Miss a Thing.

Recommended Articles

See More Recommendations

Popular Videos

Berkley Hit Stick & PowerBait Pre-Rigged Swim Shad

Berkley Hit Stick & PowerBait Pre-Rigged Swim Shad

The Berkley lineup for 2020 includes a new multi-species lure, the Hit Stick which is available in six different sizes ranging from 1 3/8” to 6” in length along with a variety of color patterns.

Daiwa Saltiga Lever Drag Saltwater Reel

Daiwa Saltiga Lever Drag Saltwater Reel

In this ICAST Fishing Gear Guide video, Mark Mills with Daiwa and Florida Sportsman's Jeff Weakley talk off-shore fishing gear.

Costa Ferg Sunglasses

Costa Ferg Sunglasses

Costa's Todd Barker reveals the features of the new Costa Ferg sunglasses, a best-of-category winner at ICAST 2020.

VMC Crossover Pliers and Rings

VMC Crossover Pliers and Rings

Quick and easy Neko and whacky rigging; ICAST Fishing Gear Guide.

See More Popular Videos

Trending Articles

As most catfish anglers know, blue cats, channel cats and flatheads will eat darn near anything that fits in their mouths. Catfish

5 Ways To Catch Catfish on Lures

Keith Sutton - September 16, 2015

As most catfish anglers know, blue cats, channel cats and flatheads will eat darn near...

Perspective from the National Shooting Sports Foundation. Conservation & Politics

NSSF: Modern Sporting Rifles and Today's Voter

Larry Keane - July 20, 2020

Perspective from the National Shooting Sports Foundation.

Who needs live bait when the big 'gills are so eager to strike these lures? Other Freshwater

5 Great Lures For Bluegills

Stephen D. Carpenteri - March 10, 2011

Who needs live bait when the big 'gills are so eager to strike these lures?

If you haven't looked at the smaller urban lakes in your area, you are missing out on some great bass pond fishing. Bass

Bass Pond Fishing: Catch Lunkers at Small Lakes Near You

Dan Anderson

If you haven't looked at the smaller urban lakes in your area, you are missing out on some...

See More Trending Articles

More Conservation & Politics

The management of the West's elk populations is both a complicated and hotly debated issue. Conservation & Politics

The Great Western Elk Divide

Andrew McKean - August 03, 2020

The management of the West's elk populations is both a complicated and hotly debated issue.

Perspective from the National Shooting Sports Foundation. Conservation & Politics

NSSF: Mayors' Blame Game as Lawlessness Grows

Larry Keane - July 09, 2020

Perspective from the National Shooting Sports Foundation.

Prescribed burns in the South are a crucial part of a wildlife biologist's habitat improvement toolset. Conservation & Politics

Issues: When Fire is Our Friend

Carolee Anita Boyles - July 09, 2020

Prescribed burns in the South are a crucial part of a wildlife biologist's habitat improvement...

Here's a look at recent cases conservation officers faced in the field all across the nation. Conservation & Politics

Game Warden Stories: $74K Restitution, Rescued Fawn, Assault With Lure

Game & Fish Staff - July 09, 2020

Here's a look at recent cases conservation officers faced in the field all across the nation.

See More Conservation & Politics

GET THE MAGAZINE Subscribe & Save

Digital Now Included!

SUBSCRIBE NOW

Give a Gift   |   Subscriber Services

PREVIEW THIS MONTH'S ISSUE

GET THE NEWSLETTER Join the List and Never Miss a Thing.