New U.S. Colors Coming For RomanMade Lures

One word best describes the inspiration behind RomanMade lures: freedom.

Many hard-bodied lures out there are rather stiff, requiring the angler to make most of the action on their retrieve, rather than letting the lure itself do all the work.

RomanMade lures, on the other hand, achieve a fluidity not often seen even among fellow swimbaits on the market. 

Rather than the standard wobble action, RomanMade lures move with more freedom, appearing more life-like in the process.

The lures' segmented body design and unique tail action ? which delivers a seemingly natural "flapping" motion ? make them look just like real baitfish in the water.

RomanMade succeeds in their goal to make swimbaits move with more freedom, but as it is a Japanese-based company, color patterns of their lures have only been made to match their local foliage ? until now.

Coming in 2013 are new color patterns designed for U.S. waters. Specifically, RomanMade?s Mother, Trick, Negotiator, and South series of lures will be getting the new color options.

Now anglers in North America will have a greater chance to catch fish with these unique, hand-crafted lures.

"The passion I carry into each RomanMade creation was infused in the US colors," said Toshinori Takeyama, Chief Designer for RomanMade. "I left nothing behind."

Takeyama took hold of the bass fishing fever that's been gripping his country in recent years and turned it into RomanMade lures. Now, he's giving back to the country that started the craze in the first place

"I hold the greatest regard for North America's bass waters and its anlgers," Takeyama said. "America is the mother of all bass fishing, the home of bass angling. The world has gained insight to their own water because of America.

"I want each angler to prevail in big bass hunting," he added. "It may be the greatest hunt on the planet 

Here?s a closer look at the four swimbaits getting new colors for the "big bass hunt" in North America.



The massive size of the Mother (near a foot long) may have swimbait lovers doubting its effectiveness as a bass bait, but you?d be surprised at the fish you?ll be catching with this lure. It?s a powerful lure that big bass will love to take down. The Mother can be retrieved with a wide swing, or more slowly to make use of its realistic body movements. If bass aren?t big enough in your area, just try for pike and muskie instead.

Roman Trick

The Roman Trick comes in square-bill or lipless form and can be fished over many speeds without difficulty, even at super slow speeds thanks to its extremely narrow head and low ballast placement. In comparison to other segmented baits, the Trick Lipless swim-action, for example, begins as soon the reel handle engages. RomanMade?s impressive Glide Effect is readily present in the lure - when the lure is burned and immediately stops, causing the line to slack, the lure will actually swim on its own for a short period of time.


The Negotiator is one with the water, moving along with it at the slightest touch of the rod. Like the Trick, the Negotiator employs a Glide Effect thanks to its built-in wobble. It has a wide s-curve action, changing direction with even the tiniest twitch of the rod.


Named after South Lake Biwa, part of the largest freshwater lake in Japan and where Manabu Kurita caught his famous world record largemouth bass back in 2009. Designed to match the shape of a bluegill, the South can be retrieved at high-speeds or twitching it at lower speeds. Joints make a slight popping sound as it moves, encouraging bass to strike.

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