New Hard Freshwater Lures at ICAST 2020

In a year where the annual summer fishing industry trade show has been forced into the virtual world due to COVID-19, it was a different feel for ICAST 2020 as the event wen t online and on the TV screens instead of in person.

But that didn’t keep lure manufacturers from stepping up to the plate and hitting a homerun with several new hard baits in the Freshwater Bait category.

Here’s a look at some of what’s new in the lure department:

Jabber Jaw / 13 FISHING

A hard to define bait, this lure features VMC black nickel hooks, a chattering bill, metal jowls, and a lot of noise as it bangs from side to side on the retrieve back to the boat. The...