Megabass S-Crank Squarebill Developed on 'Support to Win' Project

Megabass S-Crank Squarebill Developed on 'Support to Win' Project
Megabass S-Crank Squarebill Developed on 'Support to Win' Project

At the 2015 Bassmaster Classic Expo, Megabass revealed their new STW project and the first line of baits from this concept series, the S-Crank 1.5 and S-Crank Jr. 1.2 squarebill crankbaits.

The STW Project in an acronym for "Support to Win." The program was developed to craft custom tournament equipment to meet the specific needs of the U.S. National Megabass Pro Team. Megabass has placed their top designers at the disposal of Luke Clausen, Edwin Evers, Chris Zaldain and Randy Blaukat for the sole purpose of getting the Megabass anglers closer to their goal of winning tournaments.

Bassmaster Elite Pro Edwin Evers shared this about Megabass in a recent statement, "What more can a competitive angler ask for than to have a company that is willing to work to make lures for me, for Aaron, for Luke, to compete at the highest level. When I'm talking about lures, I mean all companies make lures, but I'm talking about very specific lures – specific lures for a certain technique, specific lures for a certain lake, specific lures for a certain time of the year, specific colors. I mean everything! It's just so refreshing to have a company that's willing to listen to me and dedicate the resources to make something perfect."


The S-Crank hard plastic squarebill provides features expected in a lure in this price range. With a patented fat-body design and a redesigned square bill that generates an erratic hunting, wandering retrieve and hard-hitting wobble action. S-Crank’s unique escape action works even at high-speeds, wandering laterally off-course but always hunting back to center.

Not only does this design allow more effective searching, but the erratic wandering action triggers reaction bites much like deflections, and an increasing productivity even in open water.


  • Hard, enticing wobble draws inactive predators
  • Sudden escape action triggers decisive reaction bites
  • Squarebill design and high buoyancy allow precise targeting of structure


Realistic designs of natural forage in 10 color patterns makes the fat-body lure as inviting to the angler as it is to the bass. Great use of texture and color with realistic eyes that portrays the attitude we are accustomed to from Megabass.


The short, fat-body square-lipped design makes this series what anglers call "a nine-month lure." From spring to fall, this design will perform in conditions of clear to heavily stained water. The available colors give anglers the selections needed to make adjustments to sky color and water clarity. The colors Megabass has developed covers a variety of forage with natural patterns on blue bird days in clear water to bright colors for overcast skies and stained water.


Like many of the fat-body squarebill crankbaits on the market today, the S-Crank Series from Megabass provides a nostalgic familiarity to the original wooden Big "O" designed by Fred Young years ago. However, Megabass' redesign of the original classic squarebill brings technology, angler knowledge and experience together in this new concept of pro design and production collaboration in a way that has produced a top-end bait that will perform.

Disclosure of Material Connection

I received four S-Crank baits featured in this review free of charge and without pay/compensation from Megabass as coordinated by in consideration for review publication.

More info about the Megabass S-Crank, please visit: //

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