Let It Show, Let It Show

Let It Show, Let It Show
The Archery Trade Association (ATA) Show kicks it off this week in Indianapolis, and will highlight the latest products in the hunting industry, specifically focused around bowhunting. (Jeremy Flinn photo)

2015 Archery Trade Association Show

As huntingseason comes to a close, a new season is just getting ready to take off – tradeshow season. From industry shows tohunting and fishing expos, the next few months will congregate hunters andindustry veterans across the country to begin a new year. Though the Shooting,Hunting and Outdoor Trade (SHOT) Show in Las Vegas, Nev., often draws a lot ofthe attention, the first big industry show is the Archery Trade Association(ATA) Show.

Unlike anormal expo, the ATA and SHOT shows are primarily for outdoor industry andmedia personnel. The 2015 ATA Show is being held in Indianapolis, Ind., thisweek (Jan. 8-10), and will be the platform in which many companies will showoff their new products. Don’t let the name fool you though, the ATA Show willhave everything from bows to food plots to camo clothing to the “surprises” ofthe Innovation Zone.

Properlynamed for predominately new products or “innovators,” the Innovation Zoneallows startups, inventors and new companies an area to show off why they arethe next big thing in the industry. As you might imagine, there are often somereal head-turners in this area that in a few years will be synonymous with thebig names in the business.

The show isa major business venture for many smaller outdoor retailers across the country.It’s here in which they will secure much of the product that will be sold in theirstores over the next year. The deals they strike here could make or break theirfinancial year. This is the show’s primary focus, and one of the reasons it iskept very low key and secure in order for dealers to accomplish all they needto.


But the showis a dream for any serious bowhunter. Walk around and visit everyone and anyonein the bow industry, and shoot bows that are not even on the shelf yet. Thereis no other place that you can wait in a short line to shoot the bows that willbe the talk of the year.


Since thereigns were tightened on the show a few years back, it has been tougher to getin if you are not a member of the ATA. In some ways this is unfortunate forthose who truly love the sport of hunting and archery, however, it also takes alot of pressure off many of Outdoor Channel celebrities. You can often see themjust hanging out walking around the show, a breath of fresh air for them beforethey start the busy “expo” season.


Next week I will recap a lot of the highlightsat the ATA Show and share some of my personal big whitetail gear favorites!

Recommended for You

Shooters across the U.S. are using this competition shooting mat. Guns

MidwayUSA Pro Series Shooting Mat

G&F Staff

Shooters across the U.S. are using this competition shooting mat.

You can catch bluegill faster with these strategies. Panfish

Find and Fish Bluegill Beds Efficiently

Terry Madewell - May 22, 2019

You can catch bluegill faster with these strategies.

 Several factors need to be evaluated before reaching a conclusion about what fly, lure or bait Trout & Salmon

How to Catch the Biggest Trout in the Stream

David Paul Williams

Several factors need to be evaluated before reaching a conclusion about what fly, lure or...

See More Recommendations

Popular Videos

Lowrance Enters Trolling-Motor Market with Ghost

Lowrance Enters Trolling-Motor Market with Ghost

Lowrance's Lucas Steward shows OSG's Lynn Burkhead what all of the fuss is about in the brand new Ghost trolling motor being brought to market by the Tulsa, Okla.-based fishing equipment manufacturer.

Mustad

Mustad's New Tungsten Weights

Long known as one of the world's premiere hook makers, Mustad's Reid McKinstry shows OSG's Lynn Burkhead that the company is now one of the leaders in making tungsten terminal tackle products for anglers.

Costa

Costa's Award Winning Waterwoman Sunglasses

Costa's Amanda Sabin tells OSG's Lynn Burkhead about all of the great features that made the new Waterwoman frame a big winner at the 2019 ICAST show as well as out on the water.

See more Popular Videos

Trending Stories

 Veteran bass anglers often dismiss urban fishing opportunities as Bass

Bass Pond Fishing: Catch Lunkers at Small Lakes Near You

Dan Anderson - February 13, 2018

Veteran bass anglers often dismiss urban fishing opportunities as "kid's fishing ponds," but...

You can catch bluegill faster with these strategies. Panfish

Find and Fish Bluegill Beds Efficiently

Terry Madewell - May 22, 2019

You can catch bluegill faster with these strategies.

          From Monksville Reservoir to Union Lake, plus five other picks, here's where you'll find Bass

7 Best Bets For New Jersey Largemouth Bass

October 04, 2010

From Monksville Reservoir to Union Lake, plus five other picks, here's where you'll...

See More Stories

More Whitetail

Understand your quarry's behaviors from a biological perspective to maximize your chances during the rut. Whitetail

Reading the Rut for Whitetails

Brad Fitzpatrick - October 16, 2019

Understand your quarry's behaviors from a biological perspective to maximize your chances...

Can you pattern bucks during the rut? The answer is yes, and here's how. Hunting How-To

Order Out of Chaos: Patterning Rutting Bucks

David Johnson

Can you pattern bucks during the rut? The answer is yes, and here's how.

Arguably the most diverse deer hunting on the planet awaits whitetail hunters who come to Texas. Whitetail

Texas Trophy White-Tailed Deer

Gordon Whittington - November 04, 2019

Arguably the most diverse deer hunting on the planet awaits whitetail hunters who come to...

See More Whitetail

GET THE MAGAZINE Subscribe & Save

Temporary Price Reduction

SUBSCRIBE NOW

Give a Gift   |   Subscriber Services

PREVIEW THIS MONTH'S ISSUE

GET THE NEWSLETTER Join the List and Never Miss a Thing.