ICAST 2009 Sets Records

ICAST 2009 Sets Records

Alexandria, VA- From exhibitors to buyers to outdoor media, a record crowd ofnearly 7,400 representatives from the global sportfishing community converged onthe Orange County Convention Center in Orlando, Fla., July 15 - 17, for theworld's largest sportfishing trade show. The International Convention of AlliedSportfishing Trades (ICAST), produced by the American Sportfishing Association,represents the cornerstone of the sportfishing industry, driving sportfishingcompanies' product sales year round and is the showcase for the latestinnovations in gear and accessories.

"Florida is the epicenter of sportfishing in the United States, and quite possibly the world. The tradeshow'sFlorida location made it relatively easy for retail business owners and mediarepresentatives from the Southeastern U.S. as well as industry leaders fromEurope and South America to attend the show, something they may not have beenable to do in recent years," said ASA President and CEO Mike Nussman. "There isnowhere like ICAST where the global sportfishing industry can come together tosee the very latest in gear and accessories and network with colleagues andfriends. In this economy, people know they need to be smart about doingbusiness. I'm gratified that attending ICAST was high on everyone's list makingthis one of the most attended shows in over ten years."

ICAST 2009featured 396 exhibitors filling 1,200 booths. With a strong attendance fromFlorida and the Southeast, more than 2,300 buyers and more than 525 mediarepresentatives attended the show. International ICAST attendance continues toincrease with more than 700 attendees from 63 countries represented at theshow.

Nussman further said, "On behalf of ASA's Board of Directors andthe ASA staff, I want to thank our member exhibitors, sponsors, buyers, media,manufacturers' representatives and everyone who participated in this year's showand helped make it such a success. I look forward to seeing everyone next yearfor ICAST 2010 at the Las Vegas Convention Center."

Sponsoring ICAST 2009were: Gold - ESPN Outdoor/BASS, Crocodile Bay, VERSUS and ZEBCO Brands; Silver -Fetha Styx, Gemini Sport Marketing, In-Fisherman, Northwest Sportsman MagazineandOutdoor Identities; Bronze - Classic Fishing Products, Inc., FishGillz, GillNorth America, Glowspek Industries, Inc. and Tuscaroran Pro-Lures.

NewProduct Showcase Best of Show Winners
Making up a special section of ICAST's400,000-square-foot show floor, the New
Product Showcase provides specialvisibility for the industry's latest innovations in gear and accessories. In2009, 208 companies entered 600 of the industry's newest innovations in gear andaccessories in the New Product Showcase, ICAST's flagship feature. All theproducts in the New Product Showcase are entered into the "Best of Show"competition where buyers and credentialed media judged each product based on itslevel of innovation, execution, workmanship and practicality to select "Best ofShow" honors in 17 categories, as well as the overall "Best of Show"winner.
"We extend a big thank you to everyone who helped make the ICAST 2009New Product Showcase 'Best of Show' award possible," said Dan Mangus, directorof Marketing, Hobie Cat Company. "Our team is very proud and honored to receivethis recognition which provides anglers a new way to fish and enjoy theirsport."
This year, the Hobie Cat Mirage Pro Angler, both a boat and a kayak,was voted by buyers and media as the most innovative product in the ICAST 2009New Product Showcase in both the Marine category and the overall "Best ofShow."

2009 ICAST New Product Showcase Award Winners
For productdetails, images and other information please contact the individual awardrecipients listed below.

Overall Best of Show and Marine Category - HobieCat - Hobie Mirage Pro Angler
Contact: Vince Console: 760-758-9100 x230; vconsole@hobiecat.com

Apparel - Cablz, Inc. -Cablz
Contact: Holly Williams: 205-222-4477; holly@cablzeyewear.com

Combo - Pure Fishing -Pflueger Arbor Combo
Contact: Ron Giudice, Blue Heron Communications - cell:405-740-2740, office:
405-364-3433; ron@blueheroncomm.com
Andrew Wheeler, ProjectManager - 803 451 3245

Electronics - Lowrance-Navico - LowranceHDS-10
Contact: Gordon Sprouse - 918-607-6670; gordon.sprouse@navico.com

Eyewear - Costa DelMar Sunglasses - Zane
Contact: Dave Bulthuis - 561-866-0972, 800-447-3700x114;

Fishing Accessory -Durasafe - Codeable Locks
Contact: Cathy Kraatz - 262-544-5615; ckraatz@durasafe-usa.com

Giftware - MasterVision - Mini Lantern
Contact: Gary G. Goerke - 715-493-6749; ggoerke@mastervisionlight.com
Eli McCabe -715-216-2443; emccabe@mastervisionlight.com

Kids Tackle -Ross Reels USA/Ross Worldwide Outdoors - Journey Youth Fly
Contact: Brad Befus - 970-596-3050; bradbefus@rossreels.com

Line - Pure Fishing- Berkley Trilene TransOptic
Contact: Ron Giudice, Blue Heron Communications- cell: 405-740-2740, office:
405-364-3433; ron@blueheroncomm.com
Clay Norris - cell:405-740-2740, office: 405-364-3433, product managerSoft Lure - SebileUSA - Magic Swimmer Soft Pro Model
Contact - Cystal Dollahon, Dollahon PR -cell: 918-607-3655, office: 918-894-4455;
crystal@dollahonpr.comHard Lure - SebileUSA - Spin Shad
Contact: Cystal Dollahon, Dollahon PR - cell: 918-607-3655,office: 918-894-4455;

Freshwater Reel -Shimano American Corporation - Stradic CI4
Contact: John Mazurkiewicz,Catalyst Marketing - 574-289-1331;

Saltwater Reel -Daiwa - Saltist Lever Drag
Contact: Terry Pederson - 562-802-9589; terryp@daiwa.com

Freshwater Rod - USA CustomRods - Camo Stix
Contact: Dennis Ball - 832-665-1854; usacustomrods@aol.com;

Saltwater Rod - G.Loomis - Pro Green 882S
Contact: John Mazurkiewicz, Catalyst Marketing -574-289-1331;

Tackle Management -Plano Molding Company - Liqua-Bait Locker System
Contact: Douglass Riewski -630-552-9448; driewski@planomolding.com

Terminal Tackle -Better Bait Systems - Circle Hook Rig
Contact: Charles Fricke - 305-481-0849;betterbaitsys@yahoo.com

ICAST was co-locatedwith the Marine Aftermarket Accessories Trade Show (MAATS), produced by theNational Marine Manufacturers Association (NMMA), jointly allowing more than10,000 attendees to walk both show floors.
In 2010, ICAST will be held at theLas Vegas Convention Center, from July 14-16, 2010. ICAST 2011 will be held atthe Las Vegas Convention Center in Las Vegas, Nevada, from July 13-15,2011.


The American Sportfishing Association (ASA) is thesportfishing industry's trade association, committed to looking out for theinterests of the entire sportfishing community. We give the industry a unifiedvoice speaking out when emerging laws and policies could significantly affectsportfishing business or sportfishing itself. We invest in long-term ventures toensure the industry will remain strong and prosperous as well as safeguard andpromote the enduring economic and conservation values of sportfishing inAmerica. ASA also represents the interests of America's 60 million anglers whogenerate over $45 billion in retail sales with a $125 billion impact on thenation's economy creating employment for over one millionpeople.

Mary Jane Williamson (703) 519-9691x227 or mjwilliamson@asafishing.org

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