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How's Your Mo, Bro?

Donation to men's health could have you driving Wildgame Nation truck

How's Your Mo, Bro?
How's Your Mo, Bro?
Matt Busbice has one. So does Sasquatch. And Jim Zumbo has one for the ages.

They are Mo Bros and share a common thread (or is it hair) when it comes to sporting moustaches. For most of Outdoor Channel personalities, moustaches are a common part of the landscape. But they have become even more common this November.

That’s when Outdoor Channel got behind Movember, a national promotion to grow moustaches on thousands of faces across the country to bring awareness to men’s health, especially prostrate and testicular cancer.

In Movember, these selfless and generous men, known as Mo Bros, have groomed, trimmed and waxed their way into the annals of fine moustachery.

Their faces effectively become walking, talking billboards. Through their actions and words they raise awareness by prompting private and public conversation around the often-ignored issue of men’s health.


Outdoor Channel took it one step further and created a sweepstakes to rally network fans and outdoor enthusiasts to get involved using the power of the moustache as an awareness tool for men’s health. Outdoor Channel encourages participants to donate at least $5 to the Outdoor Channel’s team page to be automatically entered into winning host Matt Busbice’s (of Wildgame Nation) wrapped 2008 Toyota Tundra 4X4 Truck filled with free Wildgame products (free mail-in entry also accepted). All proceeds raised go directly to the Movember charities.


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