Garmin's New Force Wins ICAST Best of Show

It's the second year in a row the company won the top prize.

Garmin’s foray into the world of trolling motors was admittedly a risk.

Known in the fishing word more for its fish-finding expertise, Garmin still unveiled its Force trolling motor this week at ICAST 2019 and it paid off with winning the popular fishing show’s Best of Show award for the second consecutive year. Last year, Garmin’s Panoptix LiveScope live-scan sonar won the top prize.

“It’s validation of all the hard work that we put into it,” Garmin’s Dave Dunn said. “It was a long shot when we decided to do this. This proves it was worth it.”

The Force continues Garmin’s commitment to freshwater fishing and to bringing innovation to the marketplace. Fellow electronics maker Lowrance also unveiled its first trolling motor this year — the well-received Ghost — creating a buzz around a product catergory where long-standing makers Minn Kota and MotorGuide have been top of the heap for years.


“It’s a heavily contested category and the two dominant market players have been there forever,” Dunn said. “So, it’s pretty brave for Garmin and Lowrance to go into a category like this.


“We’re both known for something vastly different. But to be honest, we felt both companies could propel the industry a little bit more and add some innovation … It makes better products and better fishermen.”

Garmin has been coming to ICAST for about 15 years, but last year’s Best of Show and Best of Category wins were the company’s first-ever at the show.

“It’s amazing. We’re honored people have embraced our product.”

MSRP on the Garmin Force is $3,099.99.


Learn more about the Force in this video

GET THE NEWSLETTER Join the List and Never Miss a Thing.

Recommended Articles

See More Recommendations

Popular Videos

New 4-Liter Dry Creek Gear Pouch from Simms

New 4-Liter Dry Creek Gear Pouch from Simms

Outdoor Sportsman Group writer Lynn Burkhead gets new product details from Simms Fishing Product's John Frazier about the new waterproof 4-Liter Dry Creek Gear Pouch.

Abu Garcia Virtual Rod with Bluetooth

Abu Garcia Virtual Rod with Bluetooth

Pure Fishing's Andrew Wheeler tells Outdoor Sportsman Group writer Lynn Burkhead all about the brand new Abu Garcia Virtual rod that integrates Bluetooth technology through a free ANGLR smartphone app.

Berkley

Berkley's Frittside Crankbaits

World Fishing Network show host Chad LaChance had a chance to visit with legendary crankbait master David Fritts about his new Frittside crankbaits from Berkley. LaChance, host of the Fishful Thinker on WFN, also got a few cranking tips from Fritts, the former Classic and Forrest Wood Cup champion.

Costa

Costa's Award Winning Waterwoman Sunglasses

Costa's Amanda Sabin tells OSG's Lynn Burkhead about all of the great features that made the new Waterwoman frame a big winner at the 2019 ICAST show as well as out on the water.

See More Popular Videos

Trending Articles

Here are the 10 most common spinning and baitcaster reel performance problems and how to fix them. Fishing How-To

10 Most Common Reel Performance Problems

Anietra Hamper

Here are the 10 most common spinning and baitcaster reel performance problems and how to fix...

If you haven't looked at the smaller urban lakes in your area, you are missing out on some great bass pond fishing. Bass

Bass Pond Fishing: Catch Lunkers at Small Lakes Near You

Dan Anderson

If you haven't looked at the smaller urban lakes in your area, you are missing out on some...

North Dakota Game & Fish Department said the 16-9 walleye doesn't qualify for record. Walleye

Record-Sized Walleye Was Foul-Hooked, Agency Says

G&F Online Staff

North Dakota Game & Fish Department said the 16-9 walleye doesn't qualify for record.

Unlike many game fish, catfish can be harder to catch during the spawn. Here are some strategies. Catfish

Understanding Catfish Spawning

Keith Sutton - June 06, 2006

Unlike many game fish, catfish can be harder to catch during the spawn. Here are some...

See More Trending Articles

More ICAST

Turn up the bass and keep your drinks cold with the Wet Sounds Shivr-55, an all-in-one cooler featuring superior ice retention and a high-performing audio speaker system Coolers

Wet Sounds Shivr-55: High Performing Cooler-Speaker Combo

Jessyca Sortillon

Turn up the bass and keep your drinks cold with the Wet Sounds Shivr-55, an all-in-one cooler...

It may be the middle of the summer, but it's not too early to think about winter ice fishing. Other Freshwater

Augers to Tip-Ups: Best Ice Fishing Gear at ICAST

Drew Warden - August 01, 2019

It may be the middle of the summer, but it's not too early to think about winter ice fishing.

4-in-1 tackle box offers customization, durability. Other Fishing

Lure Lock Releases New 4-Inch Deep Box

G&F Online Staff - July 29, 2019

4-in-1 tackle box offers customization, durability.

Highlights of new gear and happenings at the huge fishing gear show in Orlando. ICAST

Scene and Heard at ICAST 2019

G&F Online Staff - July 10, 2019

Highlights of new gear and happenings at the huge fishing gear show in Orlando.

See More ICAST

GET THE MAGAZINE Subscribe & Save

Digital Now Included!

SUBSCRIBE NOW

Give a Gift   |   Subscriber Services

PREVIEW THIS MONTH'S ISSUE

GET THE NEWSLETTER Join the List and Never Miss a Thing.

Get Digital Access.

All Game & Fish subscribers now have digital access to their magazine content. This means you have the option to read your magazine on most popular phones and tablets.

To get started, click the link below to visit mymagnow.com and learn how to access your digital magazine.

Get Digital Access

Not a Subscriber?
Subscribe Now