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Big Viewership Numbers Reeled in During Free Preview

World Fishing Network sees 188 percent increase in average audience viewership in the U.S. (Comparable to the average amount that anglers exaggerate the Size of 'The One That Got Away')

Big Viewership Numbers Reeled in During Free Preview
Big Viewership Numbers Reeled in During Free Preview

DENVER and TORONTO – World Fishing Network, the leading entertainment destination and digital resource for anglers throughout North America, posted a triple-digit increase in average audience viewership during the month of April as part of the network’s North American free preview offering.

World Fishing Network experienced a 188 percent increase1 in average audience in the U.S. over the prior month during the preview period. Increased audience engagement also flowed over to the network’s digital platform, with traffic jumping 59 percent for site visits2 over March 2015.

“Our annual free preview allows anglers and outdoor enthusiasts across a number of platforms to experience the only TV network dedicated to fishing, and again this year they loved what they saw,” said Sean Luxton, SVP of Digital Content and Distribution for World Fishing Network. “Our goal is always to grow the network’s audience on all of our platforms; we’re pleased that we delivered great content to anglers and that we’ve again shown the demand for the authentic and engaging programming we deliver every day.”

World Fishing Network’s free preview was available to all of the network’s cable, satellite and telecommunications service providers. Overall, the free preview was available to 43 million North American homes, including 34 million in the U.S. and nine million in Canada. Major participating providers in the U.S. included AT&T U-verse, Bright House Networks, CenturyLink, Cox Communications, DISH, Service Electric and Verizon FiOS, with Bell, Rogers, Shaw Cable, Shaw Direct, TELUS and Videotron among the Canadian participants.


[1] Source: Rentrak TV Essentials, April 2015
[2] Source: Google Analytics, April 2015

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