Best April Fools Joke: Bullet-Cam Spoof Hits Social Media
April 03, 2017
It may be one of the best April Fools jokes you'll ever see.
It's called the Bullet-Cam, a spoof of an ammunition product shared on social media by Vortex Optics with the help of ammo maker Hornady
"Accurate, Deadly, Dependable, and charged with The Force of Optics, Vortex and Hornady teamed up to bring You the Bullet-Cam," is how Vortex set up a high-quality video introducing the new "product," which was said to go for $99.99 for a box of 10.
As of Monday morning, the video had millions of views on Facebook and YouTube, and while many Facebook commenters saw through the ruse, some did not and wanted more info like where and how to get the ammo and how the camera works on a spinning bullet. But, regardless, most appreciated Vortex's effort to pull off the joke.
The bullets, apparently fitted with a cameras inside a fluid membrane to keep the shot stable, were said to allow shooters to instantly see the bullet en route to its target, slow it down to frame-by-frame viewing, and post videos to social media via cloud computing.
The video includes shots of a "bullet" zeroing in on a target, shooters making adjustments to scopes based what they see, and engineers from both companies explaining it all.
"Force of optics just got more forceful," is how the video ends.
On Monday, Vortex posted an update — "Where is the Bullet-Cam?" — which said more research was needed before the ammo would be available:
You've asked - "Where is the Bullet-Cam?". After much weekend consideration, we have decided the Bullet-Cam is a source of unspeakable power, and it has to be researched further. Rest assured, we have top experts working on it right now. Until further notice - Happy April (Fools), Vortex Nation!
Happy (belated) April Fools Day, y'all!