Berkley Hit Stick & PowerBait Pre-Rigged Swim Shad

It's a summer of new baits for Berkley, both in the hard bait lineup and the soft bait version as well. As brand manager Jake Dawson tells In-Fisherman editor in chief Doug Stange, the lineup for ICAST 2020 includes a new multi-species lure, the Hit Stick which is available in six different sizes ranging from 1 3/8” to 6” in length along with a variety of color patterns. Mimicking balsa wood's unique action in a more durable lure design, the integrated FlashDisc feature improves tracking of the bait during the retrieve while the rolling action gives the Hit Stick a side flash that drives predatory game fish wild as they hear the high-pitched rattle inside. In the soft bait category, Berkley has a new pre-rigged PowerBait Swim Shad, which comes in a kink preventing tray and ready to fish right out of the package. With the PowerBait scent built in, six new HD Tru Color patterns, and lifelike details including 3D eyes and holographic inserts, this swimbait is ready to catch big fish on the very first cast!