Primos was at the 2013 SHOT Show in Las Vegas for the release of its new predator call, the Boss Dogg. Pre-programmed with 100 sounds and 150 watts of power through three speakers with three individual amplifiers, the Boss Dogg produces high quality stereo sound even at a great distance. The Boss Dogg features a 4GB memory that holds up to 2,000 different sounds and can be hooked up to an iPod or MP3 player. With a 2 1/2-inch LCD screen remote and detachable tail decoy, the Boss Dogg can be controlled from up to 200 yards away. The Boss Dogg will be available in August with an MSRP of $599.