Falcon Grass Flipping Jig -- Bass anglers punching heavy cover or fishing deep grass can make good use of this 2-ounce weedless jig. It's made with a 7/0 Mustad Ultra Black Nickel hook and a rattle strap with large rattles. Nine color variations are available.

Picasso Shakedown Heads -- These jigs are designed for use with plastic worms and coated with Duraseal for increased sensitivity. They have a nickel titanium spring that aids in hook penetration and makes straight rigging of the worm possible.

The jigs feature Gamakatsu hooks and come in five colors and five weights ranging from 1/16 to 1/4 ounce.

Stanley Swim Jig -- This new lure is a jig with spinnerbait vibration and crankbait versatility. The Swim Jig can be worked at all depths and comes equipped with a weed guard and rattle. The front shaker blade makes the whole lure wobble, moving a lot of water and creating fish-attracting vibrations. Available in 1/4-, 3/8- and 1/2-ounce sizes, they come in 10 colors.

SOFT-PLASTIC BAITS
Crème Lure Shrimp Tease -- This soft-plastic shrimp imitation contains brilliant holographic coloration molded inside the body that camouflages the weight while attracting redfish and speckled trout. Protruding eyes, realistic jointed legs and lifelike antennae add to the realism of this lure, which is available in eight colors.

Gary Yamamoto's Swimbait -- Although designed for saltwater angling, this new swimbait also can be a boon to anglers seeking big black bass. It's one of Yamamoto's largest offerings to date. The section connecting the tail to the body is so thin as to be a hinge, causing tremendous action of the rear section, which has twice the surface area of traditional swimbait tails. These lures come in seven colors.

Larew El Salto Grande -- It is said that catching a big bass calls for a big bait. The El Salto Grande is designed for just that purpose.

These plastic lures are impregnated with salt and have a fish-catching additive called Crave baked in when they are made. At 12 inches in length, the ribbon-tailed worms are lunker killers.

Reusable zip-seal packs of 10 worms come in 12 colors.

Mister Twister G-Grub -- Mister Twister has taken its classic Curly Tail Grub to a new level with this lure, which incorporates the Curly Tail concept in a leech design. Fins from tip to tail produce a leech imitator with a realistic swimming action throughout its entire body. It can be rigged on a jighead, fished as a harness rig or used as a spinnerbait trailer. G-Grubs come in 3- and 4-inch sizes and 16 colors.

Panther Martin Stinky Shrimp -- Panther Martin's newest venture into saltwater angling offers a combination of natural shrimp scent, a weedless hook, a weighted body and a holographic pattern to make this new shrimp bait unique. It comes in four colors.