Creme Lures
(www.cremelure.com)
"Our bait called the Lit'l Fishie is the most universal bait we've got because it'll catch any species," according to Wayne Kent of Creme Lures.

What makes this bait unusual are two small slices in the body, one slightly forward of the other.

"Instead of a shake or a vibration, you actually get a swim!" Kent said.

The lure is available in three sizes -- 1 inch, 2 inches and 3 inches, and in about eight colors.

"If you can throw it out and reel it in you can catch fish," Kent said, noting that the lure is effective on anything from crappies to bass and trout as well as saltwater species.