WFN: World Fishing Network Launches 2011 Search for Canada's Ultimate Fishing Town
Winning Community Receives $25,000 Donation and a 30-Minute TV Show About Their Town On WFN
In response to the overwhelming success of last year's nationwide search for Canada's Ultimate Fishing Town, WFN: World Fishing Network, North America's only 24/7 fishing channel, today announces the 2011 WFN's Ultimate Fishing Town Canada search. Last year, the small community of Port Alberni, BC, population of just 18,000 residents, was named the 2010 WFN's Ultimate Fishing Town Canada.
The winning community of the WFN's Ultimate Fishing Town Canada 2011 search will be awarded a $25,000 donation to be used towards fishing-related cause(s), receive 10 WaveSpin Reels and have a 30-minute feature show about fishing in their town air on WFN. The top two runner-ups will also receive a cash prize.
"Last year's search was historic as nearly one million votes were cast by passionate anglers desperately supporting their favourite fishing communities," said Shauna Gosevitz, Senior Director of Marketing for WFN. "We want people to once again get behind their towns, communities and cities and tell us which Canadian community is WFN's Ultimate Fishing Town Canada."
In 2010, WFN asked Canadians to name the best place to wet a line and representatives from 160 different communities nationwide stepped up to tell WFN why their town was Canada's best place to fish. After nearly one million votes were cast, Port Alberni, BC earned the title.
"WFN's Ultimate Fishing Town Canada search put Port Alberni on the map," said Bob Cole, Director of the Chamber of Commerce and a passionate angler. "Small but mighty, we are nationally known for our incredible year-round fishing opportunities and the publicity this honour generated has definitely resulted in an increase in tourism and awareness of Port Alberni."
WFN's Mariko Izumi will once again serve as the national spokesperson for the search by appearing in promotional spots, conducting a nationwide media tour and attending the grand prize event to award the trophy and cheque to the winning community and cause.
The promotion is being supported by a trio of sponsors including: Oak Bay Marine Group, owners and operators of several world-class BC fishing resorts; Spectacular Northwest Territories, offering vacation ideas in magnificent wilderness surroundings in the Northwest Territories; and prizing sponsor WaveSpin Reels, the only reel with a tangle-free guarantee.
In addition, seven cable operators (Access Communications, Cogeco Cable, EastLink, Rogers Cable, Shaw Cable, Source Cable and Westman Communications) will support the campaign by offering a free preview of WFN and/or WFN HD for the month of March, promoting the contest on their websites and running promotional spots on-air. Four affiliates will also award a cash prize to the town receiving the most votes in the areas they service. These include: Rogers Cable ($2,500), Shaw Cable ($2,000), EastLink ($1,000) and Cogeco Cable ($1,000). WFN will award an additional $1,000 prize to the town receiving the most votes that is not serviced by any of these affiliates.
How to Nominate Your Ultimate Fishing Town:
Nominations are being accepted from March 1 - April 8, 2011 at a dedicated website www.wfnfishingtown.com. Nominations may include photos, videos and essays about why any town should be WFN's Ultimate Fishing Town Canada. If a town or region has already been nominated, anglers are encouraged to add photos, essays or videos to expand the nomination.
For the preliminary round of voting, WFN divided Canada into four voting regions: THE NORTH: Nunavut, Yukon, and NWT; WESTERN: British Columbia and Alberta; CENTRAL: Saskatchewan, Manitoba, and Ontario; EASTERN: New Brunswick, Newfoundland, Labrador, PEI, and Nova Scotia.
Following the nomination period from March 1 - April 8, the first round of public voting will be open from April 12 - May 3. The 20 finalists, comprised of the three entries with the highest vote totals from each of the four regions plus eight "wild card" entrants, will advance to the final round of voting from May 10 - 31. The results will be announced in June at a ceremony in the winning community emceed by Mariko Izumi, Canada's fishing sweetheart and host of WFN's Hookin' Up.
About WFN: World Fishing Network
WFN: World Fishing Network is the only 24/7 television network dedicated to all segments of fishing with programming that covers instruction, tips, tournaments, travel, food, boating, outdoor lifestyle and more. WFN's wide-ranging programming lineup includes primetime theme nights, regional bureaus from across the nation, a selection of the best international series and the most diverse species coverage of any TV channel. Featuring popular programs hosted by the world's top anglers, the schedule also includes a variety of exclusive lifestyle shows including; Hookin' Up with Mariko Izumi, Reel Fishy Jobs with Mark Melnyk, Lost Lake, The Lodge and Getting School'd with JP DeRose. The beauty of WFN's programming is available in 100 percent stunning High Definition. WFN's multimedia platform includes a mobile portal, WFN Fishing Log (fishing app for the iPhone and iPad) and a robust fishing website, www.WorldFishingNetwork.com.
Originally launched in December 2005, today WFN and WFN HD are available in more than 20 million households through North American cable, satellite and telecommunications distributors including: For more information, visit www.WorldFishingNetwork.com.