WFN Partners With Yeti Coolers For Time Block Partnership

Wildly Stronger Saturdays, Presented by YETI Coolers to be Featured Throughout September and October


World Fishing Network, the leading entertainment destination and digital resource for anglers throughout North America, has partnered with YETI Coolers to be the presenting sponsor of the 10 a.m. – 1 p.m. ET time block every Saturday in September and October.The 10 a.m. – 1 p.m. ET Saturday time block, which consistently posts World Fishing Network’s top average audience numbers, will be called Wildly Stronger Saturdays, Presented by YETI Coolers.“We’re excited to partner with YETI Coolers - a true leader in the cooler and ice chest marketplace - to help them reach the savvy and passionate angling audience that only World Fishing Network delivers on a consistent basis,” said Keri Mahe, Vice President of Sales & Sponsorships for World Fishing Network. “YETI Coolers are designed and built for serious outdoor enthusiasts and we look forward to establishing a stronger connection between our audience and products and services like YETI Coolers that are geared towards anglers.”Schedules, show descriptions and more about the most diverse species coverage and exclusive fishing and outdoor lifestyle programming that World Fishing Network provides can be found at WorldFishingNetwork.com.

About World Fishing Network

World Fishing Network is North America’s only television network, online and mobile platform dedicated exclusively to fishing and outdoor enthusiasts with programming that covers instruction, tips, tournaments, travel, food, boating, outdoor lifestyle and more. World Fishing Network's programming lineup includes a selection of the best international series and the most diverse species coverage of any TV channel. Featuring popular programs hosted by some of the top anglers from North America and across the globe, World Fishing Network offers a variety of exclusive lifestyle shows that appeal to a broad and diverse audience. Anchored by one of the top fishing websites, WorldFishingNetwork.com, the network’s multimedia platforms also include mobile portals for iPhone, iPad and Android, enabling anglers to stay connected wherever they go. World Fishing Network and World Fishing Network HD are available to more than 63 million cable, satellite and telecommunications households throughout the United States, Canada and the Caribbean.

About YETI Coolers

Founded by brothers Roy and Ryan Seiders in 2006, the mission of YETI Coolers was simple: build the cooler they'd use every day if it existed. One that was built for the serious outdoor enthusiast rather than for the mass discount retailers. One that could take the abuse they knew they'd put it through out in the field and on the water. One that simply wouldn't break. They decided early on that product innovation would come from necessity and firsthand experience - not from market research and data analysis. Today it is the cooler of choice for outdoor enthusiasts, pros, tailgaters and backyard barbeque kings. For more information, visit www.yeticoolers.com.
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