The MLF Difference: Edwin Evers

What if I told you we're going to take a bass fishing trip? You'd probably be excited and start thinking about the possibilities. Then you'd start asking questions.


Where are we going?

I'd give you the name of the town where we'd meet.

What are we going to fish for — largemouth, smallmouth, spots?

No answer.


Are we fishing a natural lake … an impoundment … a river?

More silence.

Is the water clear or dirty, shallow or deep? What's the predominant cover — vegetation, wood, rock?


No comment.

Frustrating isn't it? What would you pack? Do you need flippin' sticks or drop shot rods, swimbaits or jigs, light fluorocarbon or heavy braid?

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